Redefining fashion, one pre-loved clothing at a time
The 2023 ThredUp Resale Report noted that 74 per cent of Gen Z shoppers prefer buying second-hand clothes instead of new ones—and sustainability is a major reason why.
L.R TURNER13 Jan 2025 09:50am
Photo for illustrative purposes only. Photo: Canva
With a focus on the environment and a passion for unique fashion finds, this generation is leading the charge towards eco-friendly shopping habits.
The 2023 ThredUp Resale Report noted that 74 per cent of Gen Z shoppers prefer buying second-hand clothes instead of new ones—and sustainability is a major reason why.
Moreover, buying second-hand isn’t just kind to the wallet; it’s beneficial for the environment as well.
The Green Story Report found that thrifting can reduce carbon emissions by an impressive 82 per cent compared to purchasing brand-new clothing.
One of the standout trends is the coveted Y2K style, which Gen Z can’t seem to get enough of.
The Y2K trend, characterised by its nostalgic nod to the early 2000s, has seen a major resurgence among young Malaysians.
This era’s bold and playful styles are making a comeback, and thrift stores have become goldmines for these retro pieces.
From low-rise jeans to colourful crop tops, the Y2K aesthetic is alive and thriving, thanks to the growing thrifting movement.
However, the benefits of thrifting go beyond environmental impact as this trend is also revitalising local economies.
With the rising demand for thrifted fashion, smaller shops catering to this niche are flourishing, creating job opportunities and supporting local communities.
These stores offer curated collections that appeal to the fashion-forward Gen Z crowd, providing them with unique, budget-friendly options.
In fact, the second-hand clothing market in Malaysia is projected to reach RM5 billion by 2025, according to Euromonitor International.
Thrift shops like JBR Bundle, Kedai Bless and Jalan Jalan Japan have reported significant growth, supporting local entrepreneurs and creating jobs.
Many of these shops also contributed to the circular economy, where clothing is reused and recycled, reducing waste and promoting sustainability.
In a world where fast fashion often dominates, Malaysian Gen Z is proving that you can look good, save money and make a difference for the planet—all at the same time.
