Lay’s introduces New Lay’s Double Crunch

Lay’s has introduced its latest offering, Lay’s Double Crunch, promising an exciting snacking adventure for Malaysians.

With its deep-ridged texture and bold, intense flavours, this new snack is designed to deliver a satisfyingly intense crunch, perfect for those who love robust and daring tastes.

Speaking about the launch, Lay's Malaysia, Singapore & Pacific Islands, Pepsico Foods, commercial director Aditya Ahuja, highlighted that Lay’s Double Crunch is more than just a snack.

“It’s a bold, flavour-forward experience for the adventurous snacker. We’re excited to see fans embrace it and enjoy it throughout the festive season.

“We are delighted to reward our customers for every purchase they make during this joyful season of sharing, reunions and lots of laughter,” he said.

This season, Lay’s Double Crunch offers a truly elevated snacking experience. With its deep ridges and extra crunch in every bite, Lay’s Double Crunch is packed with bold flavour, delivering a satisfying crunch that snack lovers crave.

Whether you're enjoying a solo snack break, indulging in some well-deserved 'me' time, or sharing with friends and family, Lay’s Double Crunch guarantees ultimate snacking satisfaction.

Lay’s Double Crunch sharing packs

Available in three explosive flavours which is Overloaded Nori Seaweed, Extra Cheese, and Smokin’ Barbecue, Lay’s Double Crunch promises an exciting treat for the senses.

Perfectly designed for every occasion, these flavours come in two convenient sizes, 170g sharing packs (RM13.60) for group hangouts and 50g single packs (RM3.50) for a quick personal indulgence.

From October 1 to November 30, 2024, Lay’s is making your celebrations even more rewarding with its "Snack More, Win More" campaign, with redemptions open until Dec 31. - Photo by Lay's Management

With its bold flavours, crispy texture, and satisfying crunch, Lay’s Double Crunch offers a multi-sensory snacking experience that’s impossible to resist. Treat yourself today and discover the ultimate in snacking satisfaction!

“Snack More, Win More” holiday campaign

This holiday season just got more exciting! Until Nov 30, 2024, Lay’s is making your celebrations even more rewarding with its "Snack More, Win More" campaign, with redemptions open until Dec 31.

Getting in on the action is easy. Purchase any participating Lay’s products, like the all-new Lay’s Double Crunch, Lay’s Stax, Doritos, Cheetos, and more scan the QR code on the pack or visit winwithfritolay.com, and submit your e-receipt for a chance to win fantastic rewards.

The best part? Every purchase guarantees a prize, with lucky participants entering monthly draws to win incredible 8-day resort stays.

With a global presence in over 100 countries since 1932, Lay’s has been synonymous with high-quality, flavour-packed snacks that delight taste buds everywhere.

The launch of Lay’s Double Crunch reaffirms the brand’s commitment to innovation, delivering bold flavours and crispy textures that elevate your snacking game.

Whether you’re planning a festive gathering or indulging in a well-deserved snack break, Lay’s Double Crunch is here to add excitement to your holidays.

Don’t miss the chance to snack, win, and celebrate with Lay’s!