Tune Protect partners with bolttech to expand travel insurance offering in Hong Kong

SHAH ALAM - Tune Protect Group Berhad, a leading digital lifestyle insurer in the region, expanded its global reach through a strategic collaboration with bolttech Insurance, the Hong Kong-based general insurance subsidiary of international insurtech leader bolttech.

The partnership introduced AirAsia Travel Insurance for Hong Kong travelers flying with AirAsia, aligning with Tune Protect’s mission to offer affordable and comprehensive travel protection tailored to the evolving needs of travelers in key markets.

Tune Protect's Chief Executive Officer (CEO) How Kim Lian said the collaboration with bolttech reflected the company's ambition to strengthen its presence in key regional markets.

By partnering with international players with strong local expertise like bolttech, How said Tune Protect was delivering on its commitment to innovate and provide seamless travel insurance solutions that cater to diverse customer needs.

"Located in the heart of Asia, Hong Kong served as a gateway to major Asian markets such as China, Japan, Korea, and Southeast Asia, making it an attractive market for travelers.

"As we planned for further growth over the next two years, we were excited to leverage our expertise and bolttech’s local market reach to create unparalleled value for our customers, ensuring their travel experiences were not only protected but also enriched," he said in a statement.

How further emphasised that Tune Protect’s extensive global network of nearly 50 insurance partners positioned the Group as a leading one-stop digital insurance solutions provider.

"To enhance our embedded insurance offerings, we continued to work closely with distribution partners to offer relevant protection at critical touchpoints along the customer journey," he added.

Meanwhile, Regional General Manager for Hong Kong and Taiwan at bolttech, Alister Musgrave said the collaboration with Tune Protect highlighted their commitment to improve partners' offerings and provide customers with greater choice, ease, and a superior customer experience.

"Our long-standing partnership with AirAsia has allowed us to deliver enhanced protection and convenience to their guests in key markets such as Hong Kong.

"By providing customised travel insurance solutions, we aimed to enhance the overall travel experience by introducing innovative value-added and complementary travel services," he said.

Looking ahead, How planned to introduce similar offerings in other key markets in the Asia Pacific, reinforcing their commitment to providing comprehensive coverage and ensuring peace of mind for travelers during their journeys.