Norwex: A pandemic staple bids goodbye to Malaysia and Singapore
It wasn’t just a cleaning tool—it became a movement.
THE year 2020 was a time of unprecedented change, a global health crisis that brought the world to a standstill.
Amid the chaos of lockdowns, social distancing and the shift to working from home, a little spark of entrepreneurial hope emerged: Norwex.
The high-end cloth that promised to reduce harmful chemicals in cleaning products became a household name in Malaysia. It wasn’t just a cleaning tool—it became a movement.
Homes were transformed into micro-enterprises as Malaysians everywhere jumped on the Norwex bandwagon.
Agents sprang up in every neighborhood, online tutorials on "how to clean everything with just water" flooded social media, and group chats buzzed with enthusiastic Norwex demos.
For many, it wasn’t just about cleaning; it was about creating cleaner, healthier spaces for families in a time when health was at the forefront of everyone’s mind.
But Norwex wasn’t merely a product; it was a lifeline.
As jobs grew scarce and anxieties ran high, it provided a glimmer of financial hope for stay-at-home parents, retrenched workers, and anyone willing to join the direct selling phenomenon.
Malaysians shared stories of how Norwex not only simplified their cleaning routines but also became a symbol of resilience during a tough period in history.
Today we bid farewell to the very company that gave so many a sense of purpose and connection during those isolating times.
Norwex has announced it will be winding down its direct selling operations in Malaysia and Singapore, with full cessation planned by Dec 20.
In its parting statement, Norwex reflected on the years spent striving to fulfill its mission of reducing harmful chemicals in everyday life. While challenges mounted in recent years, the company remained steadfast in its efforts to impact as many lives as possible.
For its loyal partners, Norwex reassures that all commitments—including December commissions—will be honoured, ensuring a seamless closure.
As the Norwex chapter in Malaysia closes, it leaves behind a legacy that goes far beyond its microfiber cloths.
It leaves us with memories of innovation, perseverance, and the communal spirit that saw us through one of the most challenging periods in modern history.
