11.11 Mega Sale: TikTok Shop powers up local MSMEs, digital economy with RM11 million in vouchers

SHAH ALAM - Get your wallets ready and your fingers primed because this year’s TikTok Shop 11.11 Mega Sale is bringing the heat to Malaysia!

The leading content-driven e-commerce platform announced a remarkable RM11 million voucher boost for its upcoming 11.11 Mega Sale, set to run from Nov 7 to 11.

This initiative, aimed at supporting local micro, small and medium enterprises (MSMEs), will offer Malaysian shoppers exciting discounts, giveaways and free shipping on thousands of products.

TikTok Shop Malaysia Marketing Communication Lead Nur Aisya Rosly said the voucher injection highlighted its unwavering commitment to empower local MSMEs which accounted for more than 90 per cent of all sellers on the platform.

“By providing our customers with exclusive deals and engaging entertainment, we enable businesses to be discovered and grow.

“Our stackable and platform-wide Free Shipping vouchers are designed to help Malaysian consumers maximise their savings, whereas our 11.11 Mega LIVE Showdown will unleash the unique potential of social commerce in supporting the digital economy,” she said.

The platform also highlighted that Malaysians would experience the peak of ‘Shoppertainment’ during the mega sale as it would feature a four-hour livestream on Nov 10, where viewers can engage with their favourite affiliate creators such as Khairul Aming, Neelofa and Siti Saleha.

Here, platform users who tune in can get exclusive deals and chances to win prizes, including cars and smartphones.

Aside from that, special deals include up to 90 per cent off discounts, 'Buy 1, Get 1 Free' offers and even stackable free shipping vouchers – a first for the platform’s 11.11 sale.

Shoppers can also look forward to performances from local celebrities such as Ziana Zain and Aina Abdul during the livestream, making it both a shopping and entertainment experience.

The platform's dedicated #JomLokal Hour will spotlight homegrown brands like Dapur Pak Amir and Shiffa Curry Powder, showcasing TikTok Shop's commitment to boosting the visibility of local businesses.

With additional promotions such as RM10 rebates for Maybank2u users who spend at least RM30 in a single checkout and chances to win RM1 million, this year's 11.11 Mega Sale promises to be a high-energy event that combines social commerce with community support and substantial savings.