Gigi Coffee secures halal certification, sets sights on expanding customer confidence

The pursuit of halal certification was an important part of the brand's overall vision, highlighting its mission to maintain high standards in all areas, from the selection of ingredients to delivering great service.

SHARIFAH SHAHIRAH
SHARIFAH SHAHIRAH
22 Oct 2024 05:37pm
Photo: Gigi Coffee website
Photo: Gigi Coffee website

SHAH ALAM - Homegrown coffee chain Gigi Coffee announced that it has successfully secured halal certification for its outlets.

This significant milestone highlighted the brand's unwavering commitment to product quality and customer satisfaction.

By obtaining halal certification, the brand sought to build confidence and trust among Muslim customers while also showcasing its commitment to inclusivity, cultural diversity and respect for Malaysia’s multi-ethnic society.

Gigi Coffee Group chief operating officer Ts Au Soon Yong emphasised that obtaining halal certification was a stepping stone towards creating a truly inclusive and welcoming environment for everyone.

"We're delighted to announce that we have officially received the halal certification and with this achievement, it reflects our ongoing dedication to product quality and our goal of serving a broader customer base.

"We’re committed to maintaining the highest standards across our outlets, ensuring that Gigi Coffee offers halal-certified products and services.

"This will allow us to create an environment where everyone can enjoy our meals and beverages with full confidence in our adherence to strict product quality and regulatory standards," he said.

Homegrown coffee chain Gigi Coffee announced that it has successfully secured halal certification for its outlets. - Photo: Gigi Coffee management
Homegrown coffee chain Gigi Coffee announced that it has successfully secured halal certification for its outlets. - Photo: Gigi Coffee management

As Gigi Coffee experienced rapid growth, the brand's commitment to halal certification marked a pivotal moment in its journey to becoming one of Malaysia's most beloved coffee chains.

Known for its dedication to ethical sourcing, exceptional quality and unwavering focus on customer satisfaction, Gigi Coffee continued to set itself apart in the competitive coffee landscape.

In addition to its wide range of coffee options, Gigi Coffee offered exciting menu items, seasonal specials and collaborations with suppliers to create a fun experience for customers.

The pursuit of halal certification was an important part of the brand's overall vision, highlighting its mission to maintain high standards in all areas, from the selection of ingredients to delivering great service.

"We understand the importance of quality and inclusivity to our customers and we are committed to ensuring that these values are reflected in every cup of coffee we serve," he added.

Gigi Coffee goes beyond maintaining halal standards across its locations by constantly elevating the customer experience.

The brand has introduced several customer-focused initiatives, such as the loyalty programme, exclusive perks and deals, coffee subscription passes and convenient pickup orders, all accessible through the Gigi Coffee Mobile App.

These efforts, alongside Gigi Coffee’s commitment to sustainability and community involvement, have strengthened its reputation as a leading name in Malaysia’s dynamic coffee scene.

Officially recognised for its dedication to workforce development, Gigi Coffee is certified under the National Dual Training System (SLDN).

Gigi Coffee has also earned accreditation from the Skills Development Department and the Human Resources Ministry for its SLDN barista training programme.

This initiative blends hands-on experience with structured learning, equipping baristas with advanced coffee-making skills, as well as essential knowledge in customer service, hygiene and workplace safety.

Those who achieved the SKM Barista Services Level 2 certification can continue to enhance their abilities through the SKM Barista Services Operation Level 3, promoting ongoing growth within the coffee industry.

This commitment demonstrated Gigi Coffee’s dedication to developing highly skilled professionals capable of delivering outstanding services and quality in alignment with halal standards.