Don't worry about views, focus on consistency, Pinn Yang tells new entrepreneurs
Building a brand is a marathon, not a sprint.
Aspiring entrepreneurs and content creators shouldn't stress over low view counts when starting, however, they should instead focus on building a consistent content strategy.
According to Good Foodie Media's Chief Executive Officer Nicholas Lim Pinn Yang, building a brand requires a long-term approach that goes beyond immediate metrics.
Pinn Yang highlighted that obsessing over views in the early stages can distract from the real goal of creating authentic and engaging content. He believed that telling a genuine story on platforms like TikTok is far more valuable for growth and brand recognition.
By focusing on consistency and staying committed to producing quality content, creators can set the foundation for a successful and lasting presence in the digital space.
“Building a brand is a marathon, not a sprint. Focus on creating 100 videos, regardless of the numbers.
“For an entrepreneur, if you’re a brand owner, the best approach is to tell your story on TikTok. Start creating today and don’t get discouraged by the low view counts,” he advised news entrepreneurs during a Top News Podcast with Sinar Daily recently.
Pinn Yang recommended new entrepreneurs and content creators to resist the urge to compare their metrics with others. He emphasised the importance of consistency, noting that even if a video goes viral with a million views, the focus should remain on creating a steady stream of content, aiming to produce 100 videos to build momentum and establish a presence.
For those uncomfortable in front of the camera, he suggested hiring passionate creators who can effectively represent the brand. However, he stressed that being the face of your own brand whenever possible is crucial, as it helps establish trust and credibility with the audience.
"Trust is established when people see my personal content on TikTok, and they realise that it’s from me, Pinn Yang.
“Credibility is key, people buy your product because they trust you. It’s important to showcase the journey, with all its ups and downs, and demonstrate that you’re progressing faster than others,” he said.
Despite his current success in the digital food media space, Pinn Yang admitted that his journey had its challenges. He recalled his early struggles with social experiments, street interviews, and public interactions. Initially, he was hesitant to approach strangers for interviews, but he soon realised that rejection was a natural part of the process and an opportunity for growth.
Pinn Yang's rise in the digital content world is remarkable. He began his career with WeChat Malaysia before co-founding Penang Foodie in 2016, a platform dedicated to food, travel, and events that now reaches over 12 million people monthly.
His journey continued with the launch of Good Foodie Media and KL Foodie in 2018, expanding his reach to 30 million followers on social media and drawing 1 million visitors to their website each month. In 2019, he broadened his foodie empire to Bangkok with the launch of Bangkok Foodie.
Pinn Yang’s innovative approach to content creation and e-commerce has earned him significant recognition, including being named TikTok Shop Creator of the Year. His unique style of selling products through entertaining social experiments and random interactions with strangers has set him apart in the industry.
