Asian Institute of Insurance rebrands, aiming to lead insurance education across Asia

KUALA LUMPUR - The Asian Institute of Insurance (AII), previously known as the Malaysian Insurance Institute (MII), has unveiled a new identity that marks its transformation into a regional leader in insurance education and professional development.

This rebranding signals AII’s ambition to expand its influence beyond Malaysia and establish itself as a driving force in the insurance industry across Asia.

Founded in 1968 as Pusat Latihan Insurans Malaysia, AII has played a pivotal role in shaping Malaysia's insurance sector for over five decades. It has provided certification courses throughout Asean, helping elevate professional standards within the industry.

AII CEO Paul Low reflected on the institute’s evolution and said that its journey began with the goal of raising professional standards in Malaysia's insurance sector.

“By 1984, we evolved into MII, signalling our expanding influence. Today, as AII, we are ready to broaden our impact across Asia,” he said.

The rebranding came at a crucial time as the insurance industry faces shifting economic demands, heightened expectations of professionalism and rapid technological advancements.

AII’s transformation was aligned with these changes, positioning the institute to provide the skills and knowledge necessary for professionals to navigate an increasingly dynamic global landscape.

"While the roots of Malaysia's insurance sector date back to the 1800s, its development mirrors the country's unique needs and aspirations.

“Despite facing economic challenges, shifting consumer demands and the need for heightened professionalism, the industry has consistently strived to enhance its knowledge and skills base,” Low added.

Currently, AII boasts a membership of 23,250 professionals across nine countries, reflecting its broad reach and influence.

The institute's courses were built around the Future Skills Framework, a system that integrates core and advanced skills to ensure the workforce is prepared for the challenges ahead.

AII’s qualifications are also recognised by prestigious international bodies such as the Chartered Insurance Institute in the United Kingdom (UK) and the Australian and New Zealand Institute of Insurance and Finance.

Low emphasised that the future of the insurance industry lies in embracing technological advancements and evolving trends.

"Our focus is on enhancing our capabilities in digitalisation, artificial intelligence (AI), environmental, social and governance (ESG) principles. These efforts will help solidify our goal of becoming the 'Harvard' of the insurance industry," he said.

The rebranding of AII was officially launched by Bank Negara Malaysia governor Datuk Seri Abdul Rasheed Ghaffour here at the Menara Affin Auditorium, Tun Razak Exchange (TRX), Kuala Lumpur, today.

With this bold new direction, AII is set to not only honour its legacy but also lead the way for future growth and innovation in the insurance sector across Asia.