Mydin offers RM6.7 million in savings
In celebration of its 67th anniversary, Mydin collaborates with 55 strategic partners.
IZWAN ROZLIN AISYAH BASARUDDIN
SUBANG JAYA - Mydin Mohamed Holdings Berhad (Mydin) is celebrating its 67th anniversary with the OHMYDIN! The festival campaign offers a total of RM6.7 million in savings and rewards.
Managing director Datuk Dr Ameer Ali Mydin, said that the campaign, in collaboration with 55 strategic partners such as Mydin PayFlex powered by Boost Credit, Oppo, Adabi, F&N, Puteri, Unilever, and Wipro Unza, is designed to reward loyal customers through a range of exciting promotions and contests.
Ameer highlighted that Mydin is adding a special touch to this anniversary celebration by hosting the 'Fun Run Festival OHMYDIN!'.
"The Fun Run Festival OHMYDIN! will be held at four Mydin locations: Subang Jaya (Selangor) on August 24, MITC (Melaka) on September 21, Tunjong (Kelantan) on October 19, and Petra Jaya (Sarawak) on November 9, 2024, promoting a healthy lifestyle and fostering unity among the diverse communities," he said.
He stated this during a press conference at the launch of the OHMYDIN! Festival, celebrating Mydin's 67th anniversary on Tuesday.
"The 6.7 km run is open to all age groups. Participants must pay a registration fee of RM35 and will receive goodies, an official race t-shirt, daily necessities, and a medal for free.
"Additionally, RM5 from each registration will be channelled to Mydin Prihatin’s corporate social responsibility programme to be donated to underprivileged groups," he added.
Ameer stressed that participants in the run also have the opportunity to win lucky draw prizes such as OPPO devices, cash vouchers, and hampers.
Jom Durian
In the meantime, Ameer announced that for the first time, Mydin is introducing the 'Jom Durian' programme, allowing the public to enjoy premium durians such as Musang King, Udang Merah, D24, and D101 at prices ranging from RM100 to RM160 per tray.
"You can enjoy the durians with a group as each tray contains four kilograms. The event will be held at Mydin Bukit Mertajam (Penang) on Sept 7 and Mydin Pelangi Indah (Johor) on Oct 5," he added.
Ameer also said that four brands, Adabi, Carrie Junior, Puteri, and Lifebuoy, will offer in-app games on MYDINPay, powered by CashOut, with total prizes worth RM103,500.
"New registrants of the MYDIN PayFlex app will receive RM15 in cash credit and are eligible for the Purchase with Purchase (PWP) promotions.
"Throughout the campaign, Mydin will also offer daily promotions like MYDIN Murah, Beli Bijak Beli Borong, PWP, and Happy Hour, providing significant savings to customers, particularly Meriah loyalty cardholders. These promotions will also be available on the TikTok Shop @MYDIN," he said.
Additionally, users of payment apps such as Atome, MCash, Moby Islamic, and SpayLater can enjoy cashback worth a total of RM67,000 when they shop using the apps at any Mydin branch in a single transaction.
The public can visit Mydin Malaysia's official social media pages for more information on the OHMYDIN! Festival campaign, which runs until Nov 11, 2024.
Synergy with Mydin
Moreover, collaboration with the largest halal wholesaler and retailer, Mydin, has the potential to elevate local product sponsors' brands to higher levels.
Puteri's managing director, Datuk Dr AP Sivam, said that through the OHMYDIN! Festival and other programmes, their brand has gained recognition nationwide over the 40 years they've marketed products on this platform.
He added that it’s an ideal medium for enhancing service quality and connecting with product users, especially since this is their first time as a main sponsor in the gold category.
"The launch today went well because we got to meet other sponsors and suppliers.
"Our initial goal is to improve, get closer to users, and increase sales of Puteri products. We also introduced new products, such as Puteri’s original and spicy frying flour and crispy sambal with anchovies or prawns," he said.
Meanwhile, EB Frozen Food Sdn Bhd (EB Frozen Food), CEO, Chris Ooi, expressed excitement about collaborating with Mydin as they are in the process of launching a new product, EB Crunch, in October.
She emphasised that EB Crunch, made from chicken and seafood, is specifically formulated for air fryer use, making it more convenient for consumers.
"We hope this collaboration will introduce more people to the EB Frozen Food brand," she said.
A proud achievement
According to Unilever (Malaysia) Holdings Sdn Bhd (Unilever), senior customer development manager, Lee Wei Ting, this year's festival is bigger than previous years, with activities that capture public interest.
She said being a gold sponsor for Mydin's programme is a proud achievement in giving back to society.
"The collaboration between both parties has been ongoing for a long time, and the improvements are very noticeable.
"Every product Unilever markets, such as Safi and Carrie Junior, is already widely known. So this is the best combination for us and Mydin," she added.
Wipro Unza Malaysia, hyper-super division head Quek Jinn Lin, agreed with the other three sponsors, adding that Mydin always brings positive innovations each year to meet customer demands.
"Each year, the same program is offered, but this time it’s different because there's a Fun Run. It's something new and exciting for everyone.
"Thus, we hope this type of event will have a significant impact on brand awareness for sponsors," Jinn Lin said.
