Real Madrid regain first place with US$1.8 billion brand value
With a brand strength score of 96.3 out of 100, the Spanish club has beaten major global brands such as Google, Coca-Cola, Ferrari and Rolex.
![Still celebrating Spain's Euro 2024 triumph, Real Madrid fans have even more to cheer this July 16, 2024, as French superstar Kylian Mbappe is officially presented to a packed-out Santiago Bernabeu stadium. (Photo by AFP)](https://www.sinarharian.com.my/sinarenglish/uploads/images/2024/07/18/2730817.jpg)
ANKARA - Real Madrid, after losing the top spot to Manchester City last year, have returned as the world's most valuable football club this year with US$1.8 billion in brand value, according to Brand Finance's data this week, Anadolu Agency (AA) reported.
With a brand strength score of 96.3 out of 100, the Spanish club has beaten major global brands such as Google, Coca-Cola, Ferrari and Rolex.
On the other hand, Real Madrid are the most followed football club on social media platforms, while brand power is a critical criterion for brands.
Manchester City ranked second in the list of the 10 most valuable clubs with US$1.7 billion, followed by their English Premier League rivals Chelsea in 10th place with US$897 million.
In addition, the total brand value of the four most valuable Turkish football clubs as of 2024 was determined to be US$44 million.
"Sports achievements have a significant impact on the soft power of countries,” said Muhterem Ilguner, the director of Brand Finance Turkiye.
"Success in sports, especially in football, is not a coincidence, and for this, federations must work consistently, decisively and patiently in line with a certain strategy,” he added. - BERNAMA-ANADOLU