OLFAC3 Perfumes launches Wanderlust Travel Set, a celebration of Malaysian scents

SHAH ALAM - Malaysian-born, luxury perfume brand, OLFAC3 Perfumes has unveiled their latest perfume travel set called Wanderlust.

The Wanderlust Travel Set marks their inaugural perfume collection tailored for Malaysians with a passion for travel, as well as international visitors seeking distinctive scents reflective of Malaysia’s essence.

OLFAC3 Perfumes, chief perfumer and founder Aien Mokhtar said the set features six of their most sought-after and distinctive perfumes, each in convenient 7.5ml travel and gift sizes, elegantly packaged in a reusable metal box.

“The box would make a perfect gift for perfume lovers worldwide.

“This will be our first product to be offered in travel retail by 2025, where visitors to Malaysia can bring a piece of Malaysia home with them and wherever they go,” she said.

OLFAC3 Perfumes was founded eight years ago and has since become a favourite among perfume enthusiasts in Malaysia and neighbouring Bali, Indonesia.

Known for crafting original perfumes from scratch using premium ingredients sourced globally, OLFAC3 Perfumes draws inspiration from Aien's Malaysian heritage and her personal journey.

Her global adventures, starting from a young age accompanying her mother on international postings with the Malaysian Embassy, heavily influence the brand's creations. Aien emphasised that their perfumes are not trend-driven but instead reflect her memories and a preference for distinctive, non-mainstream scents that stand out.

“The perfumes feature ingredients representing the region and places that inspire me. My creations also tend to feature more Asian-inspired ingredients due to my Malaysian heritage as compared to other international brands.

“Each perfume has its own unique story, imagined, captured and distilled into a standalone sensorial experience,” she added.

According to Aien, most Malaysian perfume brands are currently not led by a perfumer dedicated to creating exclusive original creations. Instead, some offer mass-produced perfumes inspired by popular international scents using lower-cost ingredients, allowing for lower retail prices.

OLFAC3 Perfumes, however, stands out for its commitment to crafting perfumes of equivalent quality to premium international brands. The distinction lies in the inspiration behind each perfume, the carefully selected ingredients, the composition and style, and the unique emotional resonance each creation evokes.

Aien likens this approach to how paintings by artists from diverse backgrounds and cultures exhibit distinct styles and appeal.

“The quality of OLFAC3 Perfumes is also much higher than international ‘masstige’ (mass prestige) brands in the market.

“Masstige brands tend to focus more on packaging, branding, advertising and celebrity endorsements than the quality of ingredients used and the fragrance inside the bottle,” Ain said.

OLFAC3 Perfumes presents original premium fragrances crafted with unique inspiration and high-quality ingredients. This launch signifies the beginning of the next chapter in OLFAC3 Perfumes' journey.

They are expanding their retail footprint through partnerships with esteemed outlets such as Mano Plus in Kuala Lumpur, Tsutaya Bookstore in Bukit Jalil, Nala Designs in Kuala Lumpur, and TroubleMakers District in Petaling Jaya. Perfume enthusiasts can explore the complete collection, including the exclusive KemBali Collection available only in Bali, at OLFAC3 Perfumes Le Laboratoire (The Lab) in GMBB, Kuala Lumpur.

By the end of 2024, they will also expand to additional locations in Kuala Lumpur and Johor Bahru, introducing new perfumes and products tailored for Malaysian customers. Their goal is to extend their presence across major Malaysian cities, offering more opportunities for Malaysians to experience and enjoy their perfumes, with plans to launch at least two new creations annually.

“We will also be launching a new range of Ambiance and Linen products for the home and personal spaces by the end of this year.

“Currently, we are already scenting the room and spaces in ELSE with our exclusive creation for ELSE,”she added.

Their new travel set, and perfumes will be available in duty-free shops in Malaysian airports by early 2025. They will also expand their presence in Bali further this year and continue their growth to the Middle East and Europe in 2025 and 2026.

Throughout July 2024, each OLFAC3 Perfumes Wanderlust Travel Box of 6 X 7.5ml Original Premium Eau De Parfum can be purchased online at the special launch price of RM290 (retail price thereafter is RM350) with free shipping anywhere in Malaysia.

For every RM200 spent online, customers will receive a complimentary Limited Edition 50ml Khatulistiwa or Madagascar Ambiance & Linen spray of their choice. Additionally, joining the OLFAC3 Perfumes Golden Circle during this period entitles members to a complimentary OLFAC3 Perfumes Wanderlust Travel Box.

Golden Circle members enjoy exclusive benefits including welcome gifts, the highest discounts (15 per cent off on all products in addition to promotions), special privileges such as priority access to new and unreleased perfume creations, entry to the Private Collection and the KemBali Collection (exclusive to Bali), invitations to private perfumery events, and the opportunity to create a personalised perfume with Aien.

Malaysians can purchase these perfumes online at www.olfac3.com with free shipping for purchases above RM200, at retail partner stores listed at www.olfac3.com/find-us, and at the OLFAC3 Perfumes Le Laboratoire in GMBB, Kuala Lumpur.