Enfagrow A+ MindPro sets new record with AI-powered Mother's Day song
This achievement, part of their Mother’s Day campaign, highlights their dedication to blending nutrition, technology and heartfelt tributes to motherhood.
SHAH ALAM - Enfagrow A+ MindPro extends its Mother's Day celebration with a prestigious accolade from The Malaysia Book of Records for achieving the "Most Toddlers' Voices in an AI-Generated Song."
This year, Enfagrow A+ MindPro took celebrations to the next level with an AI-generated song that united the voices of toddlers across Malaysia, earning a spot in The Malaysia Book of Records.
This achievement, part of their Mother’s Day campaign, highlights their dedication to blending nutrition, technology and heartfelt tributes to motherhood.
The campaign, run in partnership with Ampersand Advisory, invited parents to submit recordings of their toddlers' voices from mid-March to the end of April 2024.
Hundreds of entries poured in, each carrying unique stories of the profound bond between mothers and their children. These were then woven together by AI into a touching musical composition.
Mead Johnson Nutrition, Country Manager for Malaysia and Singapore, Wong Choy Yee mentioned that the campaign's goal was to honour mothers and their nurturing instincts by celebrating their children’s growth and readiness for the future.
"The recognition from The Malaysia Book of Records is more than just an acknowledgment of an AI-generated song; it's a tribute to the enduring love and connection between mothers and their children.
““Recognising the crucial role mothers play in shaping their children's lives, our A+ Mums Raise A+ Kids campaign celebrates these exceptional individuals.
“By offering a platform to share their unique motherhood journeys through an AI generated song, we are able to honour the immeasurable love and sacrifices mothers make daily,” she said.
The campaign also celebrated nine standout submissions, awarding the winners with a personalised 'Mother and Child' photoshoot and a family trip to LEGOLAND Malaysia.
Ampersand Advisory, CEO and co-founder, Sandeep Joseph expressed excitement over the campaign’s success.
“"We are stoked to hit this milestone with our client Enfagrow A+ MindPro. Our Ampersand Advisory team has pioneered the space of AI and virtual reality (VR) for brands, and we delight in living at the cutting edge of new technologies and possibilities.
“Breaking this record showcases the power of collaboration and innovation. Our team’s use of AI and emotional storytelling helped us connect with moms in a unique and meaningful way,” he noted.
Enfagrow A+ MindPro continues to support mothers through innovative nutritional products backed by scientific research. Their formula, featuring Milk Fat Globule Membrane (MFGM), is designed to boost brain development, preparing children for future success.
This record-setting campaign is a testament to how love, technology and creativity can come together to create something truly special for mothers and their children.
