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Proton plans to launch five EV models under e.MAS branch

Proton Edar Sdn Bhd CEO said the first EV model under the new brand is set to be launched by 2025.

12 Jun 2024 08:59pm
Photo for illustration purposes only. - BERNAMA FILE PIX
Photo for illustration purposes only. - BERNAMA FILE PIX
SUBANG JAYA - National carmaker Perusahaan Otomobil Nasional Sdn Bhd (Proton) is planning to launch five electric vehicle (EV) models that use the Global Modular Architecture (GMA) platform under its newly launched EV brand, Proton e.MAS.

Proton Edar Sdn Bhd chief executive officer Roslan Abdullah said the first EV model under the new brand is set to be launched by 2025.

"We have not decided on the timeline but the first model (will be launched) very soon, it could be early 2025, or earlier.

"We want to ensure the acceptance of Proton EV in the market... in terms of the volume and model, we will decide (to launch more EVs) based on the demand and acceptance by the public of Proton EVs."

He was speaking to the media after launching Proton's new EV brand name and logo, e.MAS at the Proton Centre of Excellence here today. - BERNAMA

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e.MAS brand
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Proton Centre of Excellence
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Roslan Abdullah
GMA
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