Popular Indonesian cosmetics brand Hanasui now officially in Malaysia

Trends come and go in the beauty world but one staple has stood the test of time, emerging as the undisputed holy grail of lip products are lip creams.

The Malaysian beauty scene has welcomed Hanasui into the market. Offering a variety of cosmetic products, the brand is available throughout Guardain pharmacies.

Its recent grand launch introduced the brand’s best-seller, the Hanasui Mattedorable Lip Cream Matcha Latte.

Host Fiza Frizzy engaging with the crowd at the launch of Hanasui during the Hanasui Matcha Beauty Sensation concourse event. - Photo from Teeni Enterprise's Management

PT Eka Jaya Internasional head of marketing Septyana Nataya, the manufacturer of the Hanasui line of products, said the company ensures that its products meet the most stringent requirements while keeping it affordable for the benefit of its customers.

"All products under the Hanasui brand meets stringent requirements and has been certified by the Good Cosmetic Manufacturing Methods (CPKB), National Agency of food and Drug Control (BPOM), and Halal Products Assurance Agency (BPJOH),” Septyana said.

PT Eka Jaya Internasional, Head Marketing Septyana Nataya gives the welcome speech. - Photo from Teeni Enterprise's Management

“It doesn’t stop here, as we will continue to innovate and improve on our products to cater to the changing needs of consumers,” she added.

Meanwhile, Teeni Enterprise executive director Ron Tay said Malaysians will be able to enjoy a wider variety of cosmetic products that can provide the right shade to match their individual preferences.

Hanasui Mattedorable Lip Cream Matcha Latte is a rising favourite among users as it is known to be smudge-proof and can keep users’ lips moisturised for up to 12 hours.

Moreover, the lip cream can also be used as a blush for the cheeks or as eye shadow, according to the manufacturer.

(From left) Teeni Enterprise Sdn Bhd executive director Ron Tay, PT Eka Jaya Internasional head marketing Septyana Nataya and Guardian Health and Beauty Sdn Bhd commercial director for Malaysia and Brunei, Anna Hull share their thoughts on Hanasui during the event. - Photo from Teeni Enterprise's Management

Featuring a refreshing matcha latte aroma and lightweight texture, the lip cream is enriched with olive oil and vitamin E to provide increased hydration to the lips. It comes in six color shades, namely Matchalicious, Matchamallow, Matchaciano, Matchalover, Matchablend, and Matchachoco.

Besides Guardian pharmacies, the products are also available on Shopee and Lazada.