GSC announces closures for operational efficiency
GSC optimises operations with strategic closures
SHAH ALAM - Golden Screen Cinemas (GSC) Sdn Bhd is undergoing a strategic consolidation plan that involves closing some cinemas to optimise operations.
This move comes amid a saturated market, particularly in the Klang Valley, where numerous entertainment options compete for customers' attention.
According to a report by the New Strait Times, GSC CEO Koh Mei Lee described the rationale behind the closures as declining footfall at older cinemas.
She highlighted the company's focus on newer locations like GSC LaLaport BBCC, situated near the recently closed GSC Berjaya Times Square.
"Consolidation allows our staff to concentrate on strategic locations with higher footfall and population density," Koh reportedly said.
However, she acknowledged recent industry-wide challenges, such as the Hollywood writers' strike in 2023, which halted new content production and indefinitely postponed key Hollywood blockbusters, affecting the industry in the short to medium term.
"As a result, the absence of fresh and high-quality content from Hollywood has impacted overall admissions," she said.
Despite this, Koh said it presented GSC with the opportunity to introduce a stronger lineup of regional and local titles, aligning with our commitment to enhancing the local movie landscape.
