Reviving tradition: The Curve embraces the ‘Kiriman Raya’ celebration
The Centre Court of the Curve transformed into a vibrant reflection of a traditional ‘kampong,’.
Transporting visitors on a nostalgic journey through time, the Curve, nestled in the heart of Mutiara Damansara, invites all to partake in the enchanting celebration of ‘Kiriman Raya.’
The Curve, in a press release, highlighted that this tribute to the timeless practice of thoughtful giving assures a collection of shared experiences and treasured recollections.
Drawing inspiration from the historic Pejabat Pos Bukit Rotan, the Centre Court of the Curve transforms into a vibrant reflection of a traditional ‘kampong,’ complete with its own Pos Malaysia service counter, retro haven shops, and a bustling Raya Bazaar.
Until April 14 2024, shoppers can indulge in the joy of sending Raya cards and goodies to loved ones through the Pos Malaysia mailbox and weekend courier services.
As part of these festivities, the Curve extends warm blessings to the local orphanage, Pusat Jagaan Kasih Harapan, Kota Damansara, presenting hampers filled with essential items.
The event also witnessed special Raya performances from The Dance Company Kuala Lumpur and Inz Dancers who captivated the visitors and audience with their dazzling moves.
Chief Operations Officer of Boustead Properties Berhad Jazmi Kamarudin said the Curve’s Raya celebration this year holds profound significance with the involvement of Pos Malaysia and Malaysia Book of Record.
“It empowers us to recreate cherished memories and foster a profound sense of community spirit.
“Additionally, the Curve is committed to supporting local SMEs through our Raya Bazaar, many of which have evolved from humble kiosks to permanent tenants,” he added.
To revive tradition, the Curve proudly showcases over 10,000 Raya greeting cards throughout the mall, engaging shoppers and the community in celebrating this long-forgotten custom.
Recognized as the largest display of its kind in Malaysia, the mall has been awarded the title for “The Most Extensive Display of Raya Greeting Cards at the Curve, Mutiara Damansara” by the Malaysian Book of Records.
In line with the Curve’s sustainability efforts, these Raya cards will be repurposed for upcoming creative children’s art workshops, ensuring they continue to bring delight beyond the Curve’s walls and connect others in the spirit of the season.
The event was also attended by renowned local artist, Shaheizy Sam, who expressed his enthusiasm for the Curve’s Raya campaign and extended a warm welcome to everyone during the launch of ‘Kiriman Raya’ celebration.
Adding excitement to the celebrations, the Curve presents a diverse range of engaging activities, from captivating musical performances to delightful weekend crafting sessions tailored for children.
Additionally, visitors can immerse themselves in the Fiesta Raya celebration at The Street and Piazza, and explore the Festival Kraf Kebangsaan at Fashion Walk, Level 1, showcasing the best of national crafts until April 7, 2024.
The Curve's redemption program reflects its commitment to the community, offering exclusive Raya Packets and Raya cards with a minimum spend of RM200.
“Elevate the festive experience with a special Raya Canister, redeemable at a minimum spend of RM450.
“Shoppers also have the chance to win exclusive Raya prizes worth RM2,000 as the highest spender at the Curve,” wrote the Curve in its statement.
