'Happening Raya' promises attractive offers for Mydin customers
The campaign offers items to prepare for the festive season at attractive prices, begins today until the end of Ramadan.
SHAH ALAM - The largest local wholesaler and retailer chain, Mydin Mohamed Holdings Berhad (MYDIN) launched the 'Happening Raya" campaign in conjunction with Ramadan and Aidilfitri.
The campaign offers items to prepare for the festive season at attractive prices, begins today until the end of Ramadan.
Mydin Mohamed Holdings Berhad Managing Director Datuk Dr Ameer Ali Mydin said throughout the campaign, various product promotions, interesting activities and contests with generous rewards will be presented.
"The festive season is surely a moment many look forward to especially for relatives who will gather to prepare food, break the fast and seek forgiveness from one another.
"Certainly Mydin is the solution in preparing for Ramadan as well as Aidilfitri. 'Happening Raya' promises a variety of great offers," he said.
Ameer said this when speaking at the launch of the Happening Raya Campaign at Mydin Seremban 2 here on Thursday.
The ceremony was officiated by the Women, Family and Community Development Deputy Minister Datuk Seri Dr Noraini Ahmad.
He emphasised that Mydin maintains a strong connection with the community. To deepen these ties, the company is also organising the Madinah Iftar Tour Programme in partnership with Sinar Harian throughout the month of Ramadan.
Throughout the programme, Mydin is pleased to distribute free iftar food packs to more than 11,000 people at seven selected Mydin branches.
"This tour will take place across seven Mydin locations, namely Mydin USJ (Selangor) Mydin Seremban 2 (Negeri Sembilan), Mydin MiTC (Melaka), Mydin Meru Raya (Perak), Mydin Bukit Mertajam (Penang), Mydin Gong Badak (Terengganu), and Mydin Tunjong (Kelantan)," he said.
To add more joy in celebrating the upcoming Aidilfitri, he said Mydin is also running attractive contets, which include the "Share the Story of Dream Furniture" where participating customers can stand a chance to walk away with furniture worth a total of RM30,000.
He said, through the programme organised in collaboration with Courts Malaysia, customers only need to compose their dream story and the most interesting story will win.
To help ease those in need this festive season, he said Mydin collaborated with almost 50 companies to collect a targeted fund of RM250,000.
"Donations collected through the purchase of selected products will be channeled to the B40 group that has been identified by the Social Welfare Department in the form of new clothes and food baskets.
"We are also organising our "Bazaar Ramadan Indoor" at our supermarket branch where this indoor bazaar offers more than 100 delicious and appetising iftar dishes, including the rahmah menu," he said.
At the same time, he said Mydin together with its business partners will distribute free bubur lambuk to the public, especially customers, targeting about 45,000 containers.
Not only that, he said, Mydin in collaboration with e-wallet partners such as Boost and SPayLater also offers cash back to customers through collaboration with digital payment applications.
"It will offer a cashback of RM5 for every minimum spend of RM50 using the application," he said.
Meanwhile, Noraini in her speech expressed her appreciation to Mydin for always coming forward in organising various programmes that apply socio-social aspects.
"Mydin, as a local company with over six decades of presence within the local community, is indeed closely intertwined with them, particularly in addressing the challenges of the cost of living.
"Not only do they consistently provide competitive price offers to ease financial burden, they also always apply family values in the activities they carry out," he said.
She added that the role of corporate companies is indeed important in helping the government fight for the welfare of society and the well-being of the people.
"The ministry welcomes more corporate companies to participate in efforts to foster and improve family values to strengthen the agenda of building a civilised nation," she said.
