The power of female leadership, according to Penny Choo

Setbacks are just steppingstones to success, and each obstacle you overcome only makes you stronger as a leader.

That's an empowering message from BloomThis founder Penny Choo who is in the movement to inspire young women aspiring to become leadership roles in the workforce and aim to empower aspiring female entrepreneurs.

Aside from amazing entrepreneur, Sedania As-Salam Capital Sdn Bhd, Chief Executive Officer, Nisa Ismail, another powerful figure, BloomThis founder Penny Choo will join forces as powerful speakers in the She Leads event, a series of curated networking events aimed at empowering women in the workforce. It reflects their commitment to inspiring and supporting aspiring female entrepreneurs and leaders.

“Participating in She Leads during International Women's Day is a tremendous opportunity to amplify the voices of women in business.

“I aim to inspire other women to pursue their entrepreneurial dreams fearlessly and to highlight the importance of investing in women's potential.

“My key message revolves around empowerment, resilience, and the power of female leadership in driving progress and innovation,” Penny Choo said when contacted recently.

She also adviced as a leader not to hesitate to step up, encouraging the embracing of unique strengths and not shying away from challenges. Additionally, she urged individuals to seek out mentors who can offer guidance and support, emphasising the power of one's voice.

Penny advocates individuals especially woman for speaking up, standing up for what is right, and being resilient in the face of adversity.

When asked about the elements she wants to share during the event, she said the main highligh is to share practical insights and lessons learned from her journey with BloomThis.

She aims to provide aspiring female entrepreneurs and leaders with actionable advice on navigating challenges and fostering a positive company culture, drawing from her own experiences.

“BloomThis stems from a deep passion for redefining the gifting experience and spreading love through flowers.

“My background in sales and marketing has played a significant role in shaping my journey, particularly in business development and product innovation within the floral industry,” she added.

Based on her experience, she has cultivated a leadership style centred around prioritising results over effort. While she values hard work and dedication, her main focus remains on driving tangible outcomes and delivering impactful results.

This approach guides her team at BloomThis, fostering a culture of accountability, efficiency, and innovation. By emphasising the importance of achieving results, they continually strive to exceed expectations and pioneer new trends in the floral industry.

She said she also will emphasise the importance of leaders not shying away from making the right but unpopular decisions. By openly discussing both successes and setbacks, she aims to inspire and empower other women on their entrepreneurial paths.

“We believe that diverse talents and perspectives are essential for fostering creativity and driving innovation.

“Our commitment to diversity begins with our hiring process, which is based on merit rather than gender or race,” Penny said At BloomThis, their teams are not just a goal; it's a core value that shapes their entire approach to recruitment and workplace culture.

She said BloomThis and her firmly believe that both men and women bring unique strengths to the table, and suitability for a role is determined solely by competency and credibility.

She Leads goes beyond traditional events, offering an exclusive platform for women to connect, share valuable insights, and explore exciting career possibilities.

The first event, titled "Setting Goals & Structure," kicks off on Feb 27 at the Karangkraf Auditorium at 2:30 PM. Join two inspiring leaders who will share their secrets to successful goal-setting and unwavering perseverance.