adidas and PFAM launches Malaysia Girls Football Programme to empower female football talent
The programme, which will commence in March 2024, will be activated on a quarterly basis.
SHAH ALAM - The football pitch is where passion meet prowess but the journey for female players is often marked by challenges that require resilience and determination.
It’s no secret that one of the foremost challenges faced by women in football is the persistent battle against stereotypes and societal expectations.
adidas is challenging the status quo by creating oppportunities for local youth female football talent through its Malaysia Girls Football Program (AMGFP).
The programme, which is done in partnership with Professional Footballers Association Malaysia (PFAM) aims to promote inclusivity in sport.
“With the Malaysia Girls Football Programme, the brand will cultivate a platform where young girls can thrive, develop skills and be a part of a community that celebrates their love for football,” said adidas Malaysia country manager, Sharmin Photographer.
Meanwhile, PFAM chief executive officer Izham Ismail said: “We’re sure that with adidas’ support we will succeed in shaping even more resilient and skilled future footballers ready to score on and off the pitch.”
The programme, which will commence in March 2024, will be activated on a quarterly basis.
On top of professional guidance by experienced coaches, participants will also have the opportunity to gain insights from local female professional footballers such as Malaysia Women’s National Football Team Captain Steffi Sarge Kaur.
The launch of this programme was kicked off on a very high note as the event had a very special surprise by football icon David Beckham who was in town to officiate The World of the Predator Exhibition, held at The Exchange TRX.
The lucky young female football talents had the opportunity to get up close with the legend himself, even participating in a practice session with him.
