Burger King launches special Lucky Your Way Menu to celebrate CNY

SHAH ALAM - Burger King is kicking off the Year of The Dragon with its latest limited-time offer (LTO), the Lucky Your Way set meals, all part of the festive vibes gearing up for the Lunar New Year.

To soak up as much prosperity as possible, each item on the menu is thoughtfully chosen to symbolise luck and happiness, offering a sensory adventure that goes beyond the usual fast-food experience.

The Lucky Your Way set meals will be available from Feb 1 to March 11, featuring an exclusive menu inspired by the Chinese New Year, meticulously crafted to capture the essence of the season.

Cosmo Restaurants Sdn Bhd Chief Executive Officer Lee shared her enthusiasm for the Chinese New Year celebrations.

“At Burger King, we take great pride in embracing the diverse cultural traditions of the Lunar New Year.

“Our 'Lucky Your Way' set meals reflect our commitment to providing not just a meal but a memorable experience that spreads joy, luck, and prosperity throughout our community,” she said.

Cosmo Restaurants Sdn. Bhd, Chief Executive Officer Lee (middle) with Burger King team launches Lucky Your Way CNY Campaign. - Photo: Burger King

What to expect from the Lucky Your Way menu:

There are three mouthwatering burgers stealing the spotlight consist of Lucky Tendergrill, Lucky Double Beef, and Lucky Salmon with RM19.90 per set. - Photo from Burger King management

Lucky Your Way menu it's all about burgers overflowing with goodness, featuring shredded purple cabbage, nacho cheese sauce, barbeque sauce, American cheese, and specially crafted proteins.

Each LTO set not only includes these burgers but also get some tasty fries and a seasonal drink, the Lime-Flavoured Fizz, all just RM19.90 per set.

No meal is complete without a tasty thirst-quencher, which is why Burger King is also introducing the Lime-Flavoured Fizz, a palate cleanser that comes with a refreshing burst of citrus to round off your meal.

But wait, there's more! The Lucky Your Way menu also comes with a trio of delectable desserts to enjoy. Indulge your sweet tooth with the classically decadent taste of caramel with the Salted Caramel Cone, the Salted Caramel Sundae Cup, or, if you’re feeling lucky, the Salted Caramel Coke Float.

Lucky Tendergrill

Stacking multiple layers of deliciousness, the Lucky Tendergrill promises a cluck-ing good time with the inclusion of a delectable 100% flame-grilled & 100 per cent chicken thigh meat, as well as crispy chicken strips between layers of sauce, cheese and fluffy burger buns.

Lucky Double Beef

Coming in Huat with double the taste, the Lucky Double Beef comes packed with two perfectly 100% flame-grilled beef patties with no preservatives & fillers, and succulent beef-acon strips nestled in between multiple delightful layers.

Lucky Salmon

A power-packed portion absolutely swimming with flavour, the Lucky Salmon burger offers a succulent salmon patty paired with crispy chicken strips, perfectly placed between layers for the ultimate taste of prosperity.

Adding to the excitement is the introduction of the Burger King Roving Wheel Game, available from Feb 10 to 18, featuring two-time slots, one from 11am to 3pm and one from 5pm to 9pm.

Keep an eye out at seven selected Burger King outlets for the Burger King Roving Wheel including; Ipoh Parade, Johor Bahru City Square, Aeon Tebrau, Prangin Mall, Midvalley Mall, Pavilion Kuala Lumpur & Sunway Carnival—a large, circular wheel divided into sections, each marked with different prizes, actions, or outcomes.

Get ready for some spinning action! Customers can take a whirl at the Burger King Roving Wheel, spinning for a shot at winning vouchers for a free side, drink, or even meals. The best part? No need to make a purchase to redeem these goodies at your nearest Burger King store. But here's the scoop – there's a limit of up to 100 redemptions for every spin, so better act fast!

And that's not all the fun. Burger King is launching an exciting microsite game available from Feb 1 to 29, where customers can unleash their creativity in building their Lucky Burgers and win some digital vouchers which can be redeemed in any Burger King outlet.

But wait, there's more to the festivities! participants can also join our online contest by uploading their lucky receipts to stand a chance to win enticing gold prizes, including the grand prize of 3 x 10g Gold Coins and the first prize of 8 x 1g Gold Waffles. Customers can access the Burger King games here: https://luckyyourway.burgerking.com.my/

Don't miss out on the chance to strike gold! Join online contest by uploading lucky receipts, and maybe could snag some enticing gold prizes. Photo: Burger King

The iconic fast-food chain took celebrations a step further, with patrons experiencing the joyous Chinese New Year atmosphere at its Seksyen 13 location.

Complete with captivating lion dances and a unique exclusive Yee Sang tossing ceremony featuring Burger King ingredients such as onion rings, salmon patties, chicken strips, nacho cheese sauce, and more, participants got the opportunity to welcome the Year of the Dragon with a culinary experience that fused delectable flavours with festive cheer.

The Lucky Your Way set will be available at all Burger King locations nationwide and can also be ordered through selected food delivery platforms.