Love, Bonito unveils Dragon-Dary looks for the Lunar New Year
SHARIFAH SHAHIRAH
Love, Bonito is celebrating double happiness with the launch of its Eastern-inspired Lunar New Year Collection at its first flagship store at Tun Razak Exchange (TRX), Kuala Lumpur recently.
The omnichannel women's wear brand, has introduced a collection themed 'Modern Reunions.' This collection offers a contemporary interpretation of oriental styles, featuring mother-daughter twinning looks and coordinated family ensembles.
It's chief executive officer, Dione Song emphasised that over the years, the company has grown rapidly as an omnichannel business, with over 20 physical outlets in its core regions, including Malaysia.
“It’s a proud moment showcasing our brand internationally in the bustling Tun Razak Exchange Mall.
“Our flagship store represents the start of a new dawn for Love, Bonito and is an elevated experience like no other, with its modern look and feel and thoughtfully curated designs like its spacious aisles and electronic queue system.
“More than just a physical space, this store will hold the largest range of assortment, and be the go-to destination for women's community events and workshops,” Song said in her speech during the exclusive preview.
Among present in gracing the exclusive preview were Love, Bonito Co-founder Rachel Lim, Love, Bonito Ambassador and Hong Kong actress, Grace Chan.
Beyond the stylish clothing, the collection includes specially curated gifts like the Fortune Red Packets, Scarlet Tissue Box Holder, and Gratitude Chopsticks, aiming to evoke a sense of home during the festive season.
As the sixth and largest store in Malaysia, the brand is fully committed to its Lunar New Year Collection. Each outfit embodies the symbolism of unity through auspicious colors, exclusive in-house embroidery Opulent Florals, and brocade textiles Heirloom Botanicals and Rekindled Blooms.
Love, Bonito co-founder, Rachel Lim, emphasised the brand's pride in being established for the everyday Asian woman and fully embracing Asian heritage with this collection.
“Lunar New Year is an especially special occasion for all of us and we wanted to make this a meaningful experience for families going through various kinds of reunions, including new mothers, multicultural families, and even those that carry the weight of loss.
“We took it up a level and truly embraced our Asian identity with inspiration from porcelain, jade, brocades and interpreted them with a fresh modern take.
“To also celebrate the importance of familial bonds, we have curated styles for dads and kids for that annual family portrait!” Rachel Lim said.
Love, Bonito, also introduced Yuri Asymmetric Drape Midaxi Dress, a contemporary reinterpretation of the traditional cheongsam. It's perfect for first-day formalities, with its draped neckline and full-length elegance.
For an embodiment of good luck and joy, the Yanna Mandarin Collar Romper comes with a stunning piece featuring a Mandarin collar, waist-cinching fixed sash, shorter length, and side pockets for angbaos.
Embrace a modern approach to fashion by defying traditional reds with darker shades for a chic look that goes beyond the Lunar New Year season. Choose the Mina Padded Tweed Mandarin Collar Jumpsuit for after-parties and dinner outings or go for the Mira Knit Midi Dress with a front hook and cutout for a contemporary twist on the classic cheongsam, featuring a back slit for an extra flair.
