Celebrating Indian culture through streetwear, from KL to London
The Sambar Incident (TSI) is igniting the world of streetwear fashion as it extends its reach far beyond its Malaysian origins as a fusion of cultural heritage with distinctive designs.
In the year of remarkable business growth, The Sambar Incident (TSI) has not only attracted local customers but has also gained international recognition.
Their unique approach to streetwear fashion and commitment to quality has made them a sought-after brand among the local and South Asian communities.
TSI founder Lobhini Gunasegeran shared her journey of transforming her passion into a successful brand. Starting as a side project alongside her full-time job as an HR Operations Specialist in 2018, TSI became her creative outlet to channel stress and emotions.
Her vision was clear to create designs that resonate with people like her while also representing her cultural heritage.
The brand has quickly become a symbol of cultural pride, and it has been heartening for Lobhini to witness an increasing number of brands in Malaysia celebrating Indian heritage and culture through their work.
TSI's growth has mirrored this positive trend, and Lobhini's goal is to continue evolving and improving, both as an entrepreneur and as a brand.
Lobhini expressed her commitment to curating unique designs that set TSI apart in the local fashion scene.
“Quality and value for money are their core principles, and the brand's success lies in its ability to distinguish itself from competitors.
“One of the standout achievements in 2023 was TSI's expansion into Penang, Lobhini's hometown.
“We have also taken a bold step by establishing a dedicated team in London, UK. In addition to their online presence, TSI now participates in monthly physical events, actively introducing their brand and values to a broader audience,” she told Sinar Daily.
Lobhini's vision for the future involves transitioning the brand into a more lifestyle-oriented identity.
She is excited to explore various product extensions and delve into a wider range of textiles and materials. As a hands-on creator, Lobhini plans to focus more on crafting in 2024.
Furthermore, she is actively seeking opportunities for community-driven initiatives and workshops, welcoming collaborations with a diverse range of local creative talents.
Like any successful entrepreneur, she believes in setting goals rather than having rigid expectations.
“TSI aims to be a source of light in their customers' lives, offering quality products and services that cater to their needs and aspirations.
“The festival of light is not just about celebrating but also about appreciating the collective aspirations and achievements of Malaysians,” she expressed.
