Upfront cash for students, influencers willing to spread Israel propaganda and justify genocide

SHARIFAH SHAHIRAH
10 Nov 2023 03:30pm
Israeli demonstrators hold signs and flags during an anti-government protest in Jerusalem on Nov 4. - Photo by AFP
Israeli demonstrators hold signs and flags during an anti-government protest in Jerusalem on Nov 4. - Photo by AFP

SHAH ALAM - Israel employs a variety of media channels and social media influencers to disseminate misinformation and encourage participation in their protests, targeting students and other influential individuals.

Their primary objectives in this campaign include humiliating Palestinians during a violent military assault on Gaza, potentially justifying genocide and engaging in deceit or manipulation.

A TikTok influencer, @yourfavoriteguy, exposed this truth in a viral video yesterday.

He disclosed that a Zionist group offered him $5,000 to go live and defend the Israeli occupation, a proposal he firmly rejected.

"You cannot buy my support of a genocide.

"Free #Palestine," expressing his full support for Palestinians," he said in the video.

The influencer, who boasts 2.5 million followers on TikTok and remains anonymous, revealed that other content creators have received similar offers.

The video, garnering almost a million views and widespread support, sparked discussions on social media regarding the morality of influencer marketing and the role of content producers in advancing political agendas.

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Debates on Israel's attempts to enhance its image and silence dissenters have ensued, with some arguing for Israel's right to promote itself and its policies.

The ethical considerations surrounding influencer marketing are likely to persist, especially with the growing significance of social media platforms in political communication.

In a related matter, it was reported that the Israel on Campus Coalition (ICC) is offering a $250 payment to college students attending a pro-Israel rally in Washington DC on Nov 14.

The ICC, a private advocacy group, supports pro-Israel initiatives on college campuses, providing services like travel funds to related conferences.

To qualify for the grant, students must submit a copy of their student ID along with a simple form.

Those attending the rally will receive a refund of their grant.

Opinions on the ICC's funding offer for a pro-Israel demonstration vary, with some praising the support for students and others criticising it as an attempt to manipulate and buy support for Israel.

Israel's recent efforts to influence public opinion on social media, including campaigns by the ICC and offers to influencers like @yourfavoriteguy, highlight the nation's strategic use of influencers and significant investments in social media campaigns.