Apple unveils new products at annual event
13 Sep 2023 09:52am
The new Apple iPhone 15, with EU ordered USB-C charger, is displayed amongst other new products during a launch event at Apple Park in Cupertino, California - AFP
The main enhancement of the Apple Watch, known as the Series 9, stems from a newly-developed processing chip called S9-Sip -- touted by the company to offer superior speed compared to the one introduced in 2020.
In terms of aesthetics, the Series 9 will maintain a familiar design but will introduce refreshed color options such as pink, starlight and silver.
In addition, the Series 9 will introduce a novel feature called "double tap" which enables users to answer calls by tapping their fingers together.
Vice President of Environment, Policy, and Social Initiatives at Apple, Lisa Jackson, said the Apple Watch Series 9 will be the company’s "first-ever carbon neutral-product.”
The price is set at US$399 and it will be available Sept 22.
A lineup of new iPhones was displayed during the event namely iPhone 15, 15 Plus, 15 Pro and 15 Pro Max.
The phones will feature Dynamic Island, a reimagined notch positioned at the top of the screen, designed to occupy less screen real estate.
The base model, iPhone 15, will begin at US$799, 15 Plus will have a starting price of US$899 that will be available Sept 22.
Apple’s introduced the newly upgraded Ultra 2 Smart Watch which incorporates the enhanced S9 custom chip and introduces a new UWB chip.
It retains the "double tap" feature from the Series 9 while enhancing the display to provide more comprehensive tracking information.
Ultra 2 Smart watches will be U$799.
The company showcased its new USB-C charger, signifying the shift of all new iPhones from Lightning to USB-C charging to comply with the EU’s common charger regulations.
Apple introduced the iPad in 2010, followed by the Apple Watch in 2014 and AirPods in 2016 - the first time in its history.
The company also highlighted its plan to attain carbon neutrality by transporting products via ocean freight and utilising carbon credits to compensate for any remaining emissions - BERNAMA-ANADOLU
