Warner Bros Discovery and Unifi expand partnership
KUALA LUMPUR - Warner Bros Discovery and Unifi announced an expansion of their partnership in Malaysia today, with the launch of four HBO channels and the HBO GO streaming service.
In a joint statement, they said HBO, HBO Family, HBO Hits and Cinemax will launch on Unifi TV, offering audiences access to some of the world’s best TV series and movies and all Unifi TV Pack subscribers will be able to enjoy them as a 30-day free preview from Sept 1, 2023.
The statement said that with the addition of HGTV and Cartoon Network on Unifi TV in August, WBD now offers nine of its channels as well as the regional streaming service HBO GO, which will be available in October.
"Warner Bros Discovery’s content portfolio with Unifi is going from strength to strength. With the addition of the HBO channels on Unifi TV and HBO GO, more fans in Malaysia will be able to enjoy HBO’s unique brand of premium entertainment than ever before,” head of Affiliate Distribution and Digital Partnerships - Southeast Asia and Hong Kong, Warner Bros Discovery, Shonali Bedi said.
She said HBO GO offers subscribers a chance to download and stream the greatest array of storytelling for all audiences, with movies and series across genres - drama, comedy, kids, factual, lifestyle and more.
Unifi executive vice-president Anand Vijayan said the partnership will strengthen Unifi TV’s international channel and streaming app offerings, which already include global streaming partners and enhance online content and entertainment options at affordable prices for all Malaysians. - BERNAMA
