MDEC’s eUsahawan programme to upskill local businesses in digital marketing

KUALA LUMPUR - The Communications and Digital Ministry through the Malaysia Digital Economy Corporation (MDEC) has implemented the eUsahawan programme aimed at building a more inclusive culture in the use of digital technology.

Deputy Minister of Communications and Digital Teo Nie Ching said the programme was to drive the development of digital entrepreneurial skills, especially in digital marketing and e-commerce.

"The eUsahawan programme provides a variety of digital skills training that is carried out online and physically for entrepreneurs and petty traders throughout Malaysia,” she said in a question-and-answer session in the Dewan Rakyat here today.

She was replying to a question from Gobind Singh Deo (PH-Damansara) about initiatives that have been implemented by government agencies in promoting digital businesses as well as measures to help local companies in the global market.

Teo said MDEC has offered several training modules of the eUsahawan programme since 2015, including Fundamental eUsahawan related to basic digital entrepreneurship training that includes business management, entrepreneurship, digitalisation and digital marketing.

Also starting this year, she said Modular eUsahawan training was introduced to offer specific training related to management, marketing and the use of digital technology such as Business Model Strategy, Creative Content Development, Use of Social Media Platforms and e-Commerce Platform Management.

She said the initiative is to help local companies in promoting and expanding business in the local and global markets.

In addition, MDEC also has a network of cooperation with 15 countries including in Southeast Asia (Indonesia, the Philippines, Thailand, Vietnam, Cambodia), Taiwan, Hong Kong, Australia, Japan, UAE (Dubai), Saudi Arabia and Bangladesh, and is in the process of exploring South Korea, Turkiye and the United Kingdom.

She said among the steps taken to help local companies access the global market were connecting them with players in the related ecosystem, assisting companies in business-matching meetings involving ecosystem business partners as well as extending Malaysia Digital X-port Grant (MDXG) to qualified companies. - BERNAMA