Pizza Hut hunt for the 'looooooooongest' family this Raya
Pizza Hut Malaysia has released a Ramadan/Raya campaign with Pizza Hut Malaysia, to spark interest in the brand’s 1 metre pizza, the ‘Looooooooongest Party Box’.
The #LongestPortretRaya social media contest urges families to submit their longest and biggest Raya family picture to win a Kenduri Raya worth RM35,000. The contest was announced mid-way through Ramadan and culminated in a kenduri (feast) for the winning family.
Pizza Hut chief marketing officer, Emily Chong said: “For this year’s Aidilfitri, Pizza Hut wanted to celebrate Malaysians’ longest family by way of a Kenduri Raya and showcase the best pizza deal in town for large families and gatherings – our Looooooooong Party Box. We had so many great entries with each family showing us their Raya vibes in a truly fun and authentic way.
"Thanks to all the families who entered, and especially to our big winners all the way from Ayer Itam, Johor, for opening your home with Pizza Hut for a truly memorable kenduri. We wish you all a Selamat Hari Raya Aidilfitri.”
To create further awareness for the contest, guerilla activations with partner agency iMedia Asia also kicked off at various Ramadan bazaars, with opportunities to win cash vouchers through photo posts.
The on-ground crew was spotted wearing sandwich boards to spell out the ‘Loooooongest’, to generate interest for the 1-meter long Pizza Hut pizza – The Looooooooong Party Box.
Order The Looooooooong Party Box now through the Pizza Hut App or get to the nearby Pizza Hut restaurants for dine in or take-away. For more information, please visit www.pizzahut.com.my.
