Maxis continues to empower entrepreneurs through “The Winning Formula to Build and Uncertainty Advantage”

HAJAR UMIRA MD ZAKI
HAJAR UMIRA MD ZAKI
21 Mar 2023 03:14am
Maxis Business Sparks Engage marks the fourth year this year
Maxis Business Sparks Engage marks the fourth year this year

SHAH ALAM - Maxis continues to empower entrepreneurs through their Maxis Business Sparks Engage, for them to gain advantage in the fast forward yet uncertain digital landscape.

This year marked the fourth year of Maxis in conducting the Maxis Business Sparks Engage where this time around they emphasised on “The Winning Formula to Build and Uncertainty Advantage” topic.

The highlights of the forum featured a special guest, who is a thirteen-time Grand Prix winner David Coulthard and renowned F1 journalist and author Lee McKenzie.

Maxis' Corporate and SME Segment Head Kevin Lee, in a statement, said that the digital transformation is a continuous journey.

“And there’s always something new to discover in this tech-driven environment.

“This is why Maxis Business’ Spark series has grown into an important platform that provides an opportunity for businesses of any size to deep dive into important issues that can be addressed collectively, discuss solutions and benefit from insightful knowledge and experiences," he said.

Apart from Coulthard and Lee, the forum also presented Palo Alto Security's Asia Pacific Field, Ian Lim.

The Maxis Business Spark Engage carried a topic which then broke down into several crucial points which included accelerating tech adoption, automating manual tasks, securing digital assets, and the benefits of partnering with the right IT solutions provider.

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Meanwhile, Coulthard brought the importance of trust, teamwork and passion in using real-time data to ensure precision and optimum results, as well as best practices that can be applied to any business during the forum.

Maxis Business Spark Engage is a platform which highlights the challenges and shared knowledge in the digital economy.

Stepping in the fourth year of the programme, this year’s Spark Engage brought the latest iteration of the event.

It then continued to serve as a valuable opportunity for businesses to learn from industry experts, network, and collaborate with peers.

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