Julie's introduces new biscuit range, Charm
Nilam Nur Atikah Oshman
Popular branded biscuits manufacturer, Julie's has launched a new range of biscuits, Charm inspired by delicious desserts, the first biscuit series since its inception.
Julie's Biscuits Director Tzy Horng Sai said Charm was specially created to inject the taste of popular and classic desserts in biscuit form so that is easy to eat.
The Charm biscuits are available in two delicious flavours namely Double Chocolate and Tiramisu.
"Since the rebranding of the company in 2020, we have always taken a different approach from others in introducing new products in the market.
"Julie's brand is synonymous with quality biscuits among consumers.
"Therefore, with this new range of biscuits, we not only want to introduce delicious and quality products, but we also want to give positive inspiration to consumers," he said at the 'Me, Myself and Charm' event launch of the new biscuits at APW Bangsar, last Friday.
Horng Sai said Malaysia is the first country to launch the Charm biscuit products, and the product will gradually be launched overseas.
He highlighted that the idea behind the Charm biscuits is to create a product for people to enjoy as a way of pampering themselves.
“With this product, we want to remind consumers to allow themselves to enjoy something like Charm once in a while in their life as an act of 'self-love'.
"We hope this new product can bring a positive impact in the lives of consumers," he said.
Double Chocolate is a dark chocolate flavoured cookie that is a popular flavour is loved by many for its smooth and creamy texture that melts in the mouth when eaten.
The Tiramisu flavour is unique and rarely found in biscuit form, making it an attractive option for consumers who want to try something different.
Charm was specifically designed to be enjoyed as a snack on its own, or served with coffee and tea, and can be used as an ingredient in cakes.
People who want to try Charm biscuits can buy them online through Julie's official store on Shopee and Lazada or visit a nearby convenience store or supermarket.
Visit the website or follow Julie's on Facebook and Instagram, by visiting the links www.facebook.com/JuliesBiscuits and www.instagram.com/juliesbiscuits for more information.
