Amway rolls out nationwide weight management programme, focusing on gut health

PETALING JAYA – Amway (Malaysia) Holdings Berhad launches the "Gut Reset-Weight Management" educational and awareness campaign nationwide to further strengthen its efforts to address non-communicable diseases (NCDs) including a key focus on weight management.

This is in line with Amway Malaysia’s efforts to support the country's focus on preventive healthcare as the growing prevalence of NCDs is placing an increased strain on the country’s health system, with an annual healthcare cost exceeding RM9.65 billion.

Amway Malaysia managing director Michael Jonathan Duong said as a leading health and wellness company, Amway recognises the critical role of the private sector in addressing our national health concerns.

"With this in mind, Amway Malaysia is stepping up efforts to provide healthier lifestyle products and solutions through the 'Gut Reset-Weight Management' educational and awareness campaign.

"The programme aims to encourage Malaysians to adopt a healthy lifestyle to avoid the risks of non-communicable diseases," he said.

Amway’s flagship brand, Nutrilite™ offers a wide range of nutritional and dietary supplements that help improve overall wellness.

The 'Gut Reset-Weight Management' campaign has a core focus on a healthy gut as it is a critical precursor to healthy weight in the long term.

The campaign will include a personalised weight and nutritional needs management programme that encompasses a balanced diet, supplements, exercise, and a holistic lifestyle change.

The programme is aimed at providing the essential daily nutrients and fibre one needs for overall weight control.

In addition, the programme offers an individual health screening through an exclusive partnership with Innoquest Pathology, a leading diagnostic company in Malaysia for over 30 years.

"The launch of the 'Gut Reset-Weight Management' campaign forms an important milestone for Amway Malaysia this year, further strengthening Nutrilite™'s market position globally for nearly 90 years," he said.

Tackling NCDs is one of Amway Malaysia's key thrusts within its 6 Pillars of Focus for 2023, referred to as the 'BIG HEALTH' initiative.

"As consumers place an increasingly strong focus on health and wellness, Amway Malaysia will continue to offer product solutions that are infused with technology and rely on sound research to support a healthier lifestyle for Malaysians," he stated.

For 2023, Amway Malaysia's second focus is to build a more sustainable entrepreneurship model to support Amway Business Owners (ABOs), which will drive the group’s business growth.

"One of the most important aspects of our business is to sustain and grow our Amway entrepreneurs. We strive to support our Amway Business Owners in their entrepreneurial journey towards generating sustainable income and creating value through mutually beneficial partnerships by helping them discover their full potential and achieve their goals," Duong said.

"With over 400,000 ABOs within our network, we continuously focus on ABO-centric programmes and incentives, as we journey together towards Amway Malaysia’s 50th anniversary vision to be one of the leading health and wellness companies in Malaysia by 2026," he added.

"Amway Malaysia has never been stronger, and we are certainly looking forward to building a profitable, sustainable future." Duong concluded.