BISA can raise SMEs profiles

SHAH ALAM - Recognition in the form of awards can be an incentive to a business in order to further increase its power of competitiveness and product quality.

KZ Sdn Bhd founder Kevin Zahri Abdul Ghafar said the Bisnes Sinar Harian Awards (BISA) organised by Sinar Harian will be a catalyst for the future of industry as a whole.

As a celebrity in the field of health, nutrition and fitness consultants, Kevin will continue to strive in giving healthy lifestyle awareness to people.

"Malaysia is among the listed countries which faces obesity problems. Our journey in this field is a long way to go.

"Anyway, we are grateful with the recognition of this award as it will strengthen our campaign in providing weight loss training and care services without using any products," he said to Sinar

BISA is an award given to industry players, especially SMEs, which is organised for the first time by Sinar Harian. Various sectors including services, retail, education, health, technology and consumerism will be evaluated and awarded.

Meanwhile Kevin said, Small and Medium Enterprise (SME) entrepreneurs are advised to remain positive in the face of uncertain economic challenges.

He said, the challenge should be used as a stepping stone to further progress in business.

"Every industry player will not escape from facing various struggles in ensuring the survival of the company.

"It doesn't matter how old you are, our business will indeed have ups and downs.

"It may be easy when our business is stable and good but when problems come, especially the economic recession, we need to try to resolve the problem.

"Before Covid-19, I run health care and diet classes. When the pandemic struck, I launched classes online.

"Although it was quite difficult early on but it creates a new platform in the business I run.

"So, I advise the traders out there, accept all challenges and be ready with change and every possibility," he said.