OLDTOWN White Coffee introduces two new coffee flavours

SHAH ALAM - Malaysia’s white coffee homebrand, OLDTOWN White Coffee has introduced two new variations of its products which are “OLDTOWN White Coffee Salted Caramel Flavoured” and Kopitiam-inspired coffee called “OLDTOWN Smooth Roast Less Sugar Kopi”.

The coffee brand also took a step ahead in coming back with a fresher look with a new logo and design.

Jacobs Douwe Egberts Malaysia (JDE) general manager Fiona Tan said the brand is also opting to cater to modern times despite having set its vision in tradition and heritage.

“The OLDTOWN brand is steeped in tradition and heritage, but the craft of white coffee will always evolve to cater to modern times and appeal.

“OLDTOWN White Coffee still uses our time-honoured “3-bean-blend” recipe and today we are thrilled to introduce the OLDTOWN White Coffee Salted Caramel Flavoured which adds a buttery, savoury and contemporary dimension to our White Coffee range,” she said.

Tan said the OLDTOWN Smooth Roast Less Sugar Kopi is equally intriguing with the use of microground coffee to recreate the original taste of rich and robust 'kopitiam kopi', boasting a thick, velvety layer of crema reminiscent of fresh coffee pulled through a coffee sock.

The new OLDTOWN White Coffee variants are now available at major retailers nationwide and also online at OLDTOWN’s flagship stores on Shopee and Lazada.

In celebration of a new era, the brand is also giving away complimentary OLDTOWN Trial Packs and 20 per cent discount upon purchase of selected OLDTOWN mixed coffee packs via participating outlets and online stores.

Promotion is now available until Dec 31, while stocks last.