Chloé delivers memory-inducing scents
People usually associate fragrances with romantic feelings between men and women.
But beyond that, perfumes can also transport you back to a specific moment in time.
French luxury brand house, hits off the market with their brand new perfume collection- Atelier des Fleurs which emphasises more on the beauty of memories between families within the context of fragrances.
This time around Chloé set their vision of creating the scents of freshly picked flowers full of vitality with their new collection Atelier des Fleurs where at the core of every scent in Atelier des Fleurs - is a pared-down expression of one flower, pure and simple.
From Cedrus to Violette, it captures the essence of their respective flower as each one reveals itself fully, opening through the top notes, blossoming at the heart, taking root at the base, and leaving a unique trail in its wake. Atelier des Fleurs came with two perfume lines which are Violette and Santalum - created by perfumer Fanny Bal and Marypierre Julien, respectively.
Both scents were formulated from 100 percent natural origin raw materials, natural alcohol, and water – all high-quality materials selected with care.
Not to mention, it's vegan-free and free of artificial colourings and filters, and each scent is perfectly aligned with Chloé’s determination to reduce its environmental impact.
For Violette - created by perfumer Fanny Bal, she reminisced of her childhood of herself mesmerising over the violet flowers blooming in her family’s garden.
“For Chloé, she has drawn upon this strong memory to create a fragrance that melds powdery notes of violet with a delicate hint of freshness.
“This composition evokes the scent of recently blossomed petals in nature, as gorgeously discreet as its namesake flower, the epitome of modesty,” she wrote.
What makes it more one-of-a-kind is the violet from this Atelier des Fleurs was harvested in Egypt.
Santalum by Marypierre Julien carried a memory inspired by a sandalwood fan that her grandmother brought back from a trip to Australia.
“Full of woody notes and milky accents, this original fragrance has turned sandalwood into an emblem of sensuality, capturing all of its sweetness, smoothness, and timeless elegance.
“The sandalwood in this Atelier des Fleurs fragrance is harvested in Australia,” she wrote. Apart from details on the memory lane, Atelier des Fleurs gave their users the experience to create their own unique perfume by combining multiple scents.
It's a common practice to give bouquets to deliver feelings or express gratitude to someone special, but let’s tweak a bit of that tradition and start offering fragrances to your loved ones.
