Oreo x BlackPink to conquer Asia next year
Blackpink x Oreo is a yummylicious collaboration that all Blinks will want to have, especially for the pinkish design of packaging and cookies.
Fans of the iconic Oreo sandwich cookie and fans of BlackPink (BLINKs) can look forward to bespoke products and a slate of activities and engagements across platforms in Indonesia, Philippines, Thailand, Malaysia, Singapore, Vietnam, and South Korea in 2023.
Oreo Marketing Head for Mondelez Southeast Asia Vikram Chandratrey hopes the energy of the duo 'Oreo x BlackPink' will gather more fans.
"We are thrilled to announce the biggest partnership between Oreo and BlackPink in Asia. Music is a key passion point and a great platform to spark playful connections with our consumers.
"Over the last decade, we have seen the enormous rise of Kpop and its far-reaching influence on Asian culture. BlackPink is at the forefront of this and is one of the biggest icons of the generation.
"We hope that the infectious energy of Oreo x BlackPink will inspire consumers to Stay Playful and join the exciting activities to follow. Watch this space for more to come," he said in a statement today.
The limited edition product will be conquering the shelves of major retailers and e-commerce channels from early 2023.
Details of special Oreo x BlackPink activities and contests lined up to delight and reward fans will be revealed shortly. Oreo x BlackPink is exclusively for Asian markets.
