Why menstruation is also men's business

When it comes to the business of period, it's by default that it is a female-centric industry. When men enter the picture, it breaks boundaries and sparks new conversations about menstruation.

For Enya chief executive officer (CEO) and co-founder Chris Teo, society gave him the thumbs up for venturing into the businesss of feminine hygiene products.

“As a man myself I do not go through the experience of having periods, but understanding how women have to deal with this problem for every single month empowers me to be more understanding and supportive.

“As men we have a lot to contribute to this to help them to have a better period.

“People should understand what period is so that we could be as supportive as we can and also a part of education or daughters sisters to be that supportive role for them,” he said.

Enya was developed with his fellow founders and CEO- Elaine Hong and actress, Izara Aisyah back in 2019 and has since drew customers not only from Malaysia but from neighouring countries too like Singapore and Brunei.

He said after four years in the industry, Enya is currently eyeing to dive in the Indonesia market as well.

Being a small business standing among the big names, Chris admitted of the less mass market presences as compared to the legacy brands.

“Our prices are a bit more on the higher side but the value that we provide, I justify the price that we charge to our users.

“Most importantly the product has to help the users, it has to benefit them and that is where we are positioning for,” he said.

As the CEO of Enya, he wished the sanitary business could develop as a household brand and would be able to serve girls with different age ranges.

“Also, I hope Enya will be a brand that women can trust and a brand that they can rely on,” he said.