Bera's rural entrepreneurship gets boost via mini carnival
13 Nov 2022 05:47pm
Che Murad - BERNAMA
He said via this programme, entrepreneurs can explore opportunities in training, business capital, and loans provided by the KPLB through its agencies.
"In the last two years, many entrepreneurs were affected due to the Covid-19 pandemic but today we want to help them to recover as well as rebuild their businesses, and KUD is the platform we have prepared to ensure these are achieved," he said.
He said this when met after the launch of the Mini KUD@Bera by caretaker Prime Minister Datuk Seri Ismail Sabri Yaakob at Dataran Kerayong here today.
Che Murad Sayang said this Mini KUD will be the last one held for the year. The carnival’s objective is to help rural entrepreneurs develop their business online and increase knowledge of the digital world.
"When talking about online business, many rural entrepreneurs feel inferior,,,so they want to join the platform. Therefore, we have come to meet and help them promote their online products because they are also eligible to use the services," he said.
Apart from this, he said the carnival will help raise the competitiveness and marketability of rural products, and greater new market opportunities can be explored.
Prior to this, the mini carnival was held in locations such as Lipis, Pahang; Pontian, Johor; Limbang, Sarawak and Padang Terap, Kedah.
In Bera, a total of 60 entrepreneurs, comprising local entrepreneurs and KPLB agencies, are participating in the carnival which is targetting 10,000 visitors and a sales value of RM100,000.
Among the activities being held during the carnival are the sales of local products, food and beverages as well as handicraft, and an exhibition by KPLB and its agencies focusing on entrepreneurs, education and (offer of) facilities.
Meanwhile, traditional food products entrepreneur Wahedah Ab Rahman, 55, said she experienced good sales at her booth at the Mini KUD@Bera, and that there were also visitors from outside Bera.
"A carnival like this is good to help entrepreneurs to increase sales as waiting for customers to come by their shops will probably take time. At the same time, we get to promote the products we sell and establish contacts with those who love chips, traditional cookies and others," she said.
For Bera Vision Valley co-founder Azmi Aziz who sells 'tie dye' products such as T-shirts and hijabs, the programme helps to introduce his products to a higher level, in addition to promoting the art of tie-dye using colours produced from natural materials.
"This carnival should give entrepreneurs an opportunity to participate and introduce our products...it is very good because if we want to introduce our products ourselves, there may be a lack of platforms, but here it is already available," he added. - BERNAMA
