Five key strategies to woo voters
NUR IFTITAH ROZLAN23 Oct 2022 08:00am
Political analyst Mujibu Abd Muis - FILEPIX
Political analyst Mujibu Abd Muis said this included placing candidates with big names or influence to contest in certain parliamentary constituencies.
First step would be for the party leadership to select candidates who will provide the best service in the selected area.
"There are many considerations that must be taken into account, among which the candidate must be of high caliber, highly educated, have integrity and be free of corruption.
"If a big name is placed as a candidate, half of the spirit of the opponent has already depleted," he told Sinar Ahad.
He said the contesting party was also not encouraged to field a candidate with a bad record or controversy because it will usually be the main focus in the election.
For example in 2018, the issue of corruption, kleptocracy and embezzlement became the biggest issue.
"Many parties used the election as a referendum to punish the government at that time," he said.
Mujibu added that the manifesto that will be drawn up also needs to focus on the economy, employment and the well-being of the people.
"Manifesto is not only about the party’s offering but also closely related to contracts or commitments.
"Although there are a few who question it, at least it is still one of the factors that can influence and attract voters to choose a candidate," he said.
He said candidates socialising including going to the ground, face-to-face meet and looking into their problems was one of the ways to win voters heart.
Citing Umno, he said the party uses a more personal approach with the villagers.
He said needs of young voters needs to be looked into.
"Focus on development of the gig economy, environmental sustainability, cheap and fast internet rates, technical assistance and industry training exposure," he said.
