Gardenia introduces newly rebranded, healthy range of loaves

SHAH ALAM - Gardenia Bakeries (KL) Sdn Bhd has launched its newly-rebranded Gardenia Breakthru range featuring the Whole Wheat and Wholemeal with Canadian Purple Wheat variants.

Consisting of eight healthy and nutritious benefits trademarked 8CTIVE, it was made to meet the demand for healthier grain loaves.

Its formula was also approved by the Health Ministry.

Gardenia Bakeries marketing manager Ena Suhaila Abas said the grain range was a perfect choice for Malaysians as their first step towards healthier living.

"More importantly, for the new generation of consumers who prioritised health and better choices in their diet, Gardenia Breakthru is the much needed option," she said.

The Gardenia Breakthru not only met the stringent standard of the Health Ministry, but it was also approved by all who subscribe to healthier lifestyles, such as mothers who want to care for the family or active individuals who want to eat healthier.

In conjunction with the launching of the grain loaves, national cyclict and Olympic medallist Datuk Azizulhasni Awang was introduced as Gardenia Breakthru Brand Ambassador.

Ena said Azizul's fighting spirit made him the perfect candidate to represent the values of Gardenia Breakthru.

In promoting the resilient mentality through its brand promise "Break Through All Barriers", the lead-by-example collaboration was set to focus on instilling a stronger sense of wellness amongst Malaysians.

Azizul said it was a great honour for him to be appointed as the first brand face and ambassador for Gardenia Breakthru.

"I resonate and connect with the values that Gardenia Breakthru represent for I believe I can overcome barriers, no matter how hard and overwhelming.

"To be associated with a brand that has the same philosophy as I do is incredible. I hope that Malaysians will embrace the breakthrough spirit with us," he said.