104 public figures appointed as ambassadors for CCID anti-scam campaign
KUALA LUMPUR - The Commercial Crime Investigation Department (CCID) has appointed 104 key opinion leaders (KOLs) to be the ambassadors for its anti-scam campaign that will be carried out nationwide.
Inspector-General of Police Tan Sri Acryl Sani Abdullah Sani said the ambassadors will raise awareness of scam syndicates in the country.
He said they were selected based on their fanbase and huge amount of followers, making it easier for awareness to be spread.
“They are not bound by any specifications on how they carry out their duty (in spreading awareness), they can do it in their own way.
“We hope the information could be spread about the prevention of scam in the country,” he said.
He said this after the Anti-Scam Ambassador Appointment ceremony at the Royal Malaysia Police College Kuala Lumpur, here, today.
About 76 of the ambassadors were chosen by CCID while 28 others were selected under the Multimedia Creative Solutions Sdn Bhd (MCS), a strategic partner for the campaign.
Asked about the CCID’s target in reducing scam cases following the appointment of the KOLs, Acryl said the police targeted about 10 per cent reduction.
He said the appointment of the KOLs was a continuation of the campaign which was actively held since last year by the police in its effort to spread awareness to the public on scams.
He added that it was important for the public to be aware of the scam cases.
“We need to make sure that every member of the community becomes sensitive and aware of scams as well as how to protect themselves from the tactics of scammers who now knew that their technology was more advanced.
“Most scammers change fraud methods from conventional to other methods that make people easily deceived, for example some pretend to be Internet service providers.
“If you are not sure, immediately end the call and seek help from the authorities or you can call our hotline which operates from 8am to 10pm,” he said.
Among the ambassadors present were celebrities, social media influencers and athletes including Datuk Lee Chong Wei, Lee Zii Jia, Aedy Ashraf, Hazama, Sara Ali, Datuk Ahmad Azhar Othman or known as Datuk Awie, Fiona John Nolly, and many others.
Meanwhile, on the allegation by technology company Meta that the police were behind the troll farms, Acryl said the matter was still under investigation.
He denied the allegation made by Meta and said he has instructed the CCID to scrutinise the allegation.
"We strongly deny the allegation and I have instructed the CCID to scrutinise the issue.
“Investigations are still ongoing and if there are any updates on the matter, we will inform” he said during a press conference.
