Maxis to attract entrepreneurs to develop stronger digital skills 

SHAH ALAM - Maxis eKelas Usahawan programme has trained more than 1,000 entrepreneurs to develop a stronger digital presence and to equip the B40 group with digital tools and skills in their respective businesses.

Mariam Bevi Batcha, Maxis’ Chief Corporate Affairs Officer said the community outreach programme targeted for women entrepreneurs consists of a series of digital workshops with a practical and hands-on approach through modules including tips and basic skills on marketing, digital photography, copy writing and planning for marketing and advertising campaigns through online and social media platforms.

“We are really pleased to see this programme gaining traction since our launch last year, and importantly benefitting many women entrepreneurs.

"We have seen first-hand how they have taken advantage of basic digital marketing skills for their business. This is what eKelas Usahawan is all about, and we want to see more women across the country signing up for the programme this year,” said Batcha.

Meanwhile, Maxis is also in discussions with potential partners to get more entrepreneurs especially women to benefit from the programme.

eKelas Usahawan workshops are held virtually via public webinars together with Maxis’ training partner and support from Maxis’ own volunteers, mSquad where needed.

Maxis has also worked with various NGOs and State agencies including PACOS Trust Sabah, Yayasan Hijrah Selangor, Yayasan Kebajikan Negara, and Iskandar Regional Development Authority, who have supported the programme by identifying participants for dedicated sessions and assisting with on-ground logistics.

Participant Testimonials “The workshops helped us to gain a better understanding of functions available on online platforms as well as tips on how to maintain high awareness.

One of the participant Fazila Binti Ismail, Director of Zahin Travel said "the programme taught me the basics of digital marketing which was crucial for businesses to operate during the pandemic. I gained a lot of new knowledge as well as built connections."

Interested participants who are either existing or aspiring entrepreneurs are can register for free at https://www.maxis.com.my/en/about-maxis/corporate-responsibility/.