Meta Malaysia rolls out #JomCelikDigital Dengan Meta, its largest upskilling initiative
Meta Malaysia recently launched an upskilling initiative in collaboration with Malaysia Digital Economy Corporation (MDEC).
Four programmes have been introduced in phases since April 14 where each one is designed to benefit different target audience such as students, job seekers, Small-Medium Businesses (SMBs), and micro business owners.
“As more businesses embrace digital technologies as a way of working, it is more important than ever to provide Malaysians equal access to advantageous digital tools, a proposition that is closely aligned with Malaysia’s goal of becoming the e-commerce hub of the region and its overall digital economy blueprint agenda.
“Through #JomCelikDigital Dengan Meta, we are providing equitable access to our comprehensive digital resources for Malaysians to gain a competitive edge in the digital world, especially for the rural population and those from the B40 income group,” said Meta Malaysia country director Nicole Tan.
Meanwhile, MDEC chief executive director Mahadhir Aziz said: “The #JomCelikDigital Dengan Meta initiative is in sync with MDEC’s #SayaDigital programme, which aims to not only provide individuals with the digital skills they need to thrive in our digital future but it will also be a driving force in leading Malaysia’s digital economy towards becoming a globally competitive digital nation.
“The initiative will help Malaysians build skills that are crucial at a time when digital knowledge is in demand across all sectors of the economy,” he said.
Meta Boost and Instagram Academy are two of the four programmes under the upskilling initiative where they aim to provide free educational workshops with the intention to empower more than 1000 B40 SMBs nationwide that are most impacted by the pandemic.
They will provide support to more than 1000 local entrepreneurs and SMBs with Instagram tools and educational material to connect with their customers and communities in more engaging ways, respectively.
In addition, Facebook Blueprint Higher Education programme targeted more than 1000 students participation and 500 certifications in the Blueprint Digital Marketing Associate (Blueprint DMA) Certification.
Students will be equipped with real-life marketing skills with the support of local Blueprint Certified Lead Trainers to be a Meta Certified Digital Marketing Associate.
Nicole also highlighted the Pasar Whatsapp programme, which aims to reach out to more than 1000 small and micro business owners, introducing them to the various features of the WhatsApp Business App to digitise their business.
