DAZZLE: Step inside BookXcess MyTown
In an effort to create, inspire, and empower a new generation of physical book readers, Malaysia's leading book retailer opened a new outlet in MyTown Cheras to reinvent what it means to visit a bookstore.
In it, the unsuspecting visitor will be able to enjoy buying secondhand books, taking photos for Instagram, check out an art gallery, order a cup of latte at a cafe, get some work done at a coworking space, as well as eat affordable and authentic Japanese food at a family-run restaurant - all in 31, 200 square feet.
To see what the bookstore has to offer, watch this episode of Dazzle as Andrew explains why the brand felt the need to give such an immersive experience for all.