Pavilion Bukit Jalil brings in creative Thai brands centred around purposeful retail
The retail giant made its first international debut with the grand opening officiated by Royal Thai Embassy deputy head of mission Piyapin Niyomrerks, Retail Business Group Siam Piwat chief executive officer Usara Yongpiyakul, International Trade Promotion Department minister counselor Worawan Wanwil, Regal Path director Datuk Whay Hoong, Siam Selected Co. Ltd general manager Parisa Chatnilbandhu and Anggun Kenanga Sdn. Bhd. chief executive officer James Loke as well as Kuala Lumpur Pavilion chief executive officer and Kuala Lumpur Pavilion Sdn Bhd retail chief executive officer Datuk Joyce Yap.
The three curated brands under Siam Piwat represent its own unique aspect of Thai Culture to be introduced in the Malaysian Market with Ecotopia mainly focusing on the eco-conscious community with its own vision of ‘Together, We Co-Create a Better World’ and bringing in arts and crafts businesses made by recycled materials.
Absolute Siam exhibits Thai pop avant-garde fashion for the Malaysian to experience the bold pieces made by Thai designers to showcase their creativity and fashion prowess such as Mahanakon, TA.THA.TA, Coralist, Sue and Anona with their own popular items for the people from all walks of life.
Iconcraft acts as a hub of inspiration to showcase and introduce Thai craftsmanship in the Malaysian market as as a means for the artisan to expose their talents to attract Malaysian shoppers with jewelry, home decor, handicrafts, lifestyle artifacts, scent and fragrances.
“I have no doubt and I am confident that these retail stores will provide Malaysian shoppers an immersive shopping experience in Thai fashion, arts and culture,” said Joyce.
Usara added that Siam Piwat is proud to take the initiative in giving the brands the exposure to market their products to international audiences as well as introducing Thai culture, creative modern designs and traditional handicrafts to Malaysian shoppers.
Siam Piwat has 60 years of experience in curating Bangkok’s most visited retail and lifestyle destinations such as Siam Paragon, Siam Center, Siam Discovery, ICONSIAM and Siam Premium Outlets with the vision to create extraordinary prototype properties as well as management excellence in retail development.
