AirAsia officially changes its name to Capital A
The group’s application, which was announced on Jan 3, was officially approved by the Companies Commission of Malaysia yesterday.
Its Chief Executive Officer Tan Sri Tony Fernandes said the name change to Capital A will not have any impact on the company’s operations.
He said the change reflects the group’s new core business strategy as an investment holding company with with a travel and lifestyle business portfolio that has rapidly transformed the AirAsia brand into more than just an airline.
“This is not just about unveiling a new logo. It’s a significant milestone that marks a new era for the Group. Today’s announcement reinforces we are not just an airline anymore.
“While the airline will always underpin the AirAsia brand, it has long been my firm intention, well before Covid hit, to leverage the strong data we have built up over 20 years and incorporate industry-leading new technologies to offer a broad range of products and services, over and above selling just airfares.
"The pandemic has allowed us to accelerate that strategy.
“Essentially Capital A is an investment company with a broad portfolio of businesses which all deliver the best value at the lowest cost, supported by strong data built up over two decades. We also have one of Asia's leading brands to ride on, a strong people-first culture and an underlying promise of remaining committed to serving the underserved in all that we do.
"Just like what the airline has done from day one, all of our different lines of business will deliver the same strategy that is underscored by doing what we do best - making travel and everyday lifestyle services affordable, accessible and inclusive to all," he said in a statement.
Capital A has 16 products and services on the airasia Super Application platform, offering flights and daily lifestyle necessities.
Fernandes, however, said the group will not be changing the AirAsia brand name for their airlines as it is one of the strongest brands in Asia and provides a solid platform for all their other products and services to leverage from.
Previously, in filing the information to Bursa Malaysia, the group said the name was approved by the Securities Commission Malaysia and reserved for them on Dec 28, 2021.
