Hermes to hike US prices to offset tariff impact

Iklan
A shiny Braise Niloticus Crocodile Diamond Birkin with 18 white gold and diamond hardware by Hermes is on display on Dec 1, 2017 in New York during the Christie's Handbag and accessories sale. - (Photo by TIMOTHY A. CLARY / AFP) A shiny Braise Niloticus Crocodile Diamond Birkin with 18 white gold and diamond hardware by Hermes is on display on Dec 1, 2017 in New York during the Christie's Handbag and accessories sale. - (Photo by TIMOTHY A. CLARY / AFP)
A shiny Braise Niloticus Crocodile Diamond Birkin with 18 white gold and diamond hardware by Hermes is on display on Dec 1, 2017 in New York during the Christie's Handbag and accessories sale. - (Photo by TIMOTHY A. CLARY / AFP)

Famous for its Birkin handbag, silk scarves and leather goods, the increases would take effect on May 1, said the group's finance chief, Eric Halgouet.

PARIS - French luxury group Hermes said Thursday it would hike its prices in the United States to offset the impact of 10-percent import tariffs imposed by President Donald Trump.

Famous for its Birkin handbag, silk scarves and leather goods, the increases would take effect on May 1, said the group's finance chief, Eric Halgouet.

Iklan
Iklan

Halgouet did not say by how much prices would be raised, but he said the move would "fully offset" the tariffs impact.

"It will be a complementary price increase that we are currently finalising, but which will allow us to neutralise this impact," he told reporters during a quarterly earnings presentation.

Iklan

Hermes, also known for the "H" logo on its belts and other goods, usually raises prices once a year and had already announced worldwide increase of between six and seven percent earlier in 2025.

The Hermes store name is pictured above the facade of a shop, on Dec 26, 2012 in Paris. - (JOEL SAGET / AFP) The Hermes store name is pictured above the facade of a shop, on Dec 26, 2012 in Paris. - (JOEL SAGET / AFP)
The Hermes store name is pictured above the facade of a shop, on Dec 26, 2012 in Paris. - (JOEL SAGET / AFP)

Hermes overtook French rival LVMH as the world's most valuable luxury group this week after the share price of the Louis Vuitton maker sank on disappointing earnings.

Iklan

Hermes posted global sales of 4.1 billion euros ($4.7 billion) in the first quarter of 2025, an 8.5 percent increase from the same period last year.

Sales in the Americas region jumped 13.3 per cent to 695 million euros, with double-digit growth in the United States, Canada, Mexico and Brazil, Halgouet said.

Iklan

US sales were disrupted by wildfires in Los Angeles, which forced the closure of two shops for several days, and snow storms in other states.

Trump imposed a 10 per cent tariff on imports from around the world this month, but he delayed higher duties on dozens of other countries, including a 20 percent levy for goods from the European Union. - AFP