COLGATE has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence.
Designed to instantly correct yellow tones using rich purple pigment, this serum is not just about clean teeth, but about making your smile a true beauty essential. Colgate is no stranger to innovation in oral health.
But now, the brand is boldly stepping into the beauty space with its latest launch: the Colgate Optic White Purple Serum. This teeth-whitening booster, designed as a complement to your regular toothpaste, not a replacement, is crafted to provide instant colour correction with the deepest, most luxurious purple formula yet.
This product continues Colgate’s oral beauty journey, following the success of its Optic White Purple Toothpaste, introduced in 2024, coupled with High Cleaning Silica and Core Shell Silica, helping users instantly colour-correct yellow tones and help remove teeth surface stains efficiently.
Together with the debut of the Colgate Optic White Purple Serum, they form a powerhouse duo for brightening smiles and boosting confidence effortlessly.
THE POWER OF PURPLE
nspired by the science of colour theory, Colgate's Optic White Purple Serum uses the principle of colour correction to neutralise yellow undertones on teeth. The richly pigmented purple hue helps brighten your smile instantly for your convenience anytime and anywhere.
The easy three-step of Pump, Purple, Smile! routine makes the serum’s application incredibly convenient:
Pump: Apply one pump of Colgate Optic White Purple Serum onto a toothbrush.
Purple: Brush for two minutes and let the deep purple formula work its magic.
Smile: Flash your whiter, radiant, and confidence-boosting smile!
Thanks to its enamel-safe formula, the serum is suitable for daily use and perfect for people looking to elevate their grooming or makeup routines with minimal effort.
REVOLUTIONISING ORAL BEAUTY
Colgate-Palmolive South ASEAN Hub, senior marketing director, Anand Taparia, emphasised the brand’s mission to make radiant smiles a key part of modern beauty routines. "At Colgate, we believe in the power of radiant, healthy, and authentic smiles that spark confidence.
"The launch of Colgate Optic White Purple Serum is a testament to our commitment to revolutionise oral beauty, providing a quick and easy whitening boost that complements and enhances modern beauty habits,” Taparia said.
Whether you're prepping for a job interview, a celebration, or just taking a selfie, the compact, travel-friendly design of the serum makes it ideal for on-the-go touch-ups. With beauty lovers already curating extensive routines for glowing skin and perfect hair, Colgate makes the case that a luminous smile should be just as essential.
The Colgate Optic White Purple Serum is available now via E-commerce platforms on Lazada, Shopee, and TikTok. It is also available at retail stores such as Guardian, Watsons, and Caring pharmacies nationwide.
Designed to instantly correct yellow tones using rich purple pigment, this serum is not just about clean teeth, but about making your smile a true beauty essential. Colgate is no stranger to innovation in oral health.
Colgate has launched its first-ever Colgate Optic White Purple Serum, a whitening booster that redefines what it means to shine with confidence. Photo courtesy of Colgate
But now, the brand is boldly stepping into the beauty space with its latest launch: the Colgate Optic White Purple Serum. This teeth-whitening booster, designed as a complement to your regular toothpaste, not a replacement, is crafted to provide instant colour correction with the deepest, most luxurious purple formula yet.
This product continues Colgate’s oral beauty journey, following the success of its Optic White Purple Toothpaste, introduced in 2024, coupled with High Cleaning Silica and Core Shell Silica, helping users instantly colour-correct yellow tones and help remove teeth surface stains efficiently.
Together with the debut of the Colgate Optic White Purple Serum, they form a powerhouse duo for brightening smiles and boosting confidence effortlessly.
Anand Taparia (first from left) unveiling the first-ever Colgate Optic White Purple Serum. Photo courtesy of Colgate.
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THE POWER OF PURPLE
nspired by the science of colour theory, Colgate's Optic White Purple Serum uses the principle of colour correction to neutralise yellow undertones on teeth. The richly pigmented purple hue helps brighten your smile instantly for your convenience anytime and anywhere.
The easy three-step of Pump, Purple, Smile! routine makes the serum’s application incredibly convenient:
Pump: Apply one pump of Colgate Optic White Purple Serum onto a toothbrush.
Purple: Brush for two minutes and let the deep purple formula work its magic.
Smile: Flash your whiter, radiant, and confidence-boosting smile!
Anand Taparia unveiling the first-ever Colgate Optic White Purple Serum. Photo courtesy of Colgate.
Thanks to its enamel-safe formula, the serum is suitable for daily use and perfect for people looking to elevate their grooming or makeup routines with minimal effort.
REVOLUTIONISING ORAL BEAUTY
Colgate-Palmolive South ASEAN Hub, senior marketing director, Anand Taparia, emphasised the brand’s mission to make radiant smiles a key part of modern beauty routines. "At Colgate, we believe in the power of radiant, healthy, and authentic smiles that spark confidence.
"The launch of Colgate Optic White Purple Serum is a testament to our commitment to revolutionise oral beauty, providing a quick and easy whitening boost that complements and enhances modern beauty habits,” Taparia said.
Whether you're prepping for a job interview, a celebration, or just taking a selfie, the compact, travel-friendly design of the serum makes it ideal for on-the-go touch-ups. With beauty lovers already curating extensive routines for glowing skin and perfect hair, Colgate makes the case that a luminous smile should be just as essential.
The Colgate Optic White Purple Serum is available now via E-commerce platforms on Lazada, Shopee, and TikTok. It is also available at retail stores such as Guardian, Watsons, and Caring pharmacies nationwide.