SUBANG JAYA: The year of the Snake slithers in with joy and celebration as Malaysians prepare for the Chinese New Year festivities.
Mydin Mohamed Holdings Berhad (MYDIN), one of the country’s largest retail chains, is making this season even more special with its vibrant ‘Kongsi Meriah’ campaign.
The campaign, launched at Mydin Subang Jaya, was officiated by Subang Jaya State Assemblywoman Michelle Ng Mei Sze.
Mydin will distribute food boxes and cash vouchers to 500 Chinese families from the B40 income group nationwide.
Decked in festive red, she emphasised the importance of inclusivity and joy during this cultural celebration.
"Chinese New Year is a time for family, friends, and community. Campaigns like these remind us of the shared traditions and togetherness that make Malaysia unique,” Michelle said.
One of the campaign’s most exciting highlights is the chance to win a traditional lion dance performance at home. Mydin customers who spend a minimum of RM118 at any Mydin outlet will be entered into a contest, where 28 lucky winners will be selected.
"This is a once-in-a-lifetime experience to bring the vibrant energy of a lion dance into your home, spreading good fortune and joy," Mydin Managing Director Datuk Ameer Ali Mydin shared.
To honor the Year of the Snake, Mydin is introducing an interactive ‘Snake Board’ game available through its Mydin Rewards app.
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To honor the Year of the Snake, Mydin is introducing an interactive ‘Snake Board’ game available through its Mydin Rewards app.
Participants can redeem vouchers, discount coupons, and exclusive offers.
"We’ve added a fun twist this year. It’s all about rewarding our customers in a way that’s engaging and reflective of the season’s spirit,” Ameer said, adding that 10 lucky winners could snag a Supermarket Sweep worth up to RM8,880.
Mydin’s Meriah members also stand to win RM8,888 worth of vouchers from popular brands like Abbott, Energizer, Dugro, Dutch Lady, Tisha’s, and Sensodyne.
Digital Payments for Extra ‘ONG’ Embracing the move toward digital payments, Mydin is rolling out the XXTRA ONG contest. New users of the MydinPay app will receive RM8 credits, while those spending a minimum of RM80 via the app will enjoy an RM8 cashback.
Beyond celebrations, Mydin is extending its festive cheer to underprivileged communities through the Mydin Prihatin ‘Kongsi Rezeki’ initiative.
Collaborating with the Selangor Social Welfare Department (JKM), the company will distribute food boxes and cash vouchers to 500 Chinese families from the B40 income group nationwide.
"We want to ensure that everyone, regardless of their circumstances, can celebrate this festive season with dignity and joy,” Ameer said, noting that the initiative highlights Mydin’s commitment to community welfare.
As the Year of the Snake begins, Mydin’s ‘Kongsi Meriah’ campaign promises a celebration filled with rewards, unity, and heartwarming generosity, embodying the values of this cherished festival.
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