SHAH ALAM – Universiti Teknologi MARA (UiTM) Public Relations students showcased their creativity and organisational skills with ‘Drive for Hope’, an automotive carnival held on Jan 4 at UiTM Shah Alam.
This unique final-year project marked the university’s first-ever event of its kind, attracting over 3,000 visitors.
The carnival featured over 40 cars, ranging from luxury to vintage models and offered engaging activities such as a Car Limbo Challenge, an Engine Rev Show and a Lucky Draw with exclusive rides provided by Motor Drive Group (MDG) members.
The opening ceremony was officiated by Communication and Media Studies Faculty deputy dean Ahmad Faisal Mohamed Fiah who commended the students for their innovative approach in combining education with real-world experience.
"This event sets a benchmark for future innovation by integrating education and real-world experience with collaboration from industry leaders,” he remarked.
Adding an international touch, representatives from MDG Singapore participated in the carnival, elevating its profile and showcasing cross-border connections within the automotive community.
‘Drive for Hope’ was not just a celebration of cars but also a platform for students to gain hands-on event management experience.
The event also emphasised the importance of social responsibility, with the PRoud Agency team partnering with Motor Drive Group (MDG), Malaysia’s leading automotive community and orphans from Pertubuhan Nur Kasih Klang in a heartwarming initiative that brought joy to the children and fostered values of compassion and community care.
Programme director Hanis Firzana Shamshahrin expressed pride in her team’s achievements, noting how the event created opportunities to connect education, industry, and compassion.
"This programme provides hands-on learning opportunities in event management while creating awareness of the automotive field and enriching the lives of children from Pertubuhan Nur Kasih Klang,” she said.
The success of ‘Drive for Hope’ also reflects the students’ dedication to fostering a sense of community among attendees, uniting individuals of all ages through their shared passion for cars.