Golden Concept brings Swedish luxury to Malaysia with exclusive Apple accessories

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Puia Shamsossadati - Photo by Golden Concept's management

Luxury Swedish tech brand Golden Concept makes its Malaysian debut

Swedish luxury lifestyle brand, Golden Concept, known for its premium Apple accessories, has officially made its debut in Malaysia.

The brand has introduced its exquisite collection of Apple Watch and iPhone cases, combining elegance and functionality, at its first boutique in Pavilion Mall, Kuala Lumpur.

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Renowned for its meticulous craftsmanship and sophisticated designs, Golden Concept is offering Malaysians the opportunity to own some of the most luxurious tech accessories available.

Puia Shamsossadati - Photo by Golden Concept's management

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Golden Concept, chief executive officer (CEO) and founder, Puia Shamsossadati emphasised that the brand's vision to redefine the standards of luxury tech accessories in the Malaysian market following its launch.

"Our immediate focus is solidifying our market presence through strategic partnerships and collaborations that position Golden Concept as a leading name in Malaysia's luxury accessory sector.

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"Asia, especially Malaysia with its vibrant capital Kuala Lumpur, has always been a source of inspiration for me. The design and architecture here are remarkable,” he said.

He further highlighted that their products hold strong appeal in Asia and expressed pride in establishing a store in Malaysia.

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"We are also focusing both our retail and online channels to ensure a seamless, customer-friendly experience, making our products easily accessible to discerning consumers throughout the country,” he added.

Golden Concept’s expansion into Malaysia is part of its broader strategy to grow its international footprint, especially in regions where the demand for luxury goods is rapidly increasing.

With its thriving market of affluent consumers who value exceptional quality and exclusivity, Malaysia represents an ideal location for the brand's latest venture in Southeast Asia.

The Golden Concept boutique in Pavilion Mall Kuala Lumpur showcases an exquisite collection of luxury Apple Watch cases, priced between RM5,200 and RM130,000. Each piece is meticulously crafted to combine precision with timeless style, offering a range of designs to suit every taste and preference.

The brand also elevates iPhone protection with its world-class cases, constructed from durable titanium and finished with striking gold plating. Enhanced with premium leather or carbon fibre, these cases blend sophistication with functionality, transforming everyday tech into a true luxury statement.

Golden Concept introduces its exquisite collection of Apple Watch and iPhone cases, combining elegance and functionality. - Photo by Golden Concept's management

As part of the boutique’s launch, Malaysia became the first country to unveil Golden Concept’s exclusive collaboration with Mansory.

This limited edition collection features just 200 pieces, available in two striking colour options: Noir et Menthe and Noir et Blanc. Each piece is priced at RM13,000 and reflects the brand’s commitment to pushing the boundaries of design and innovation.

Golden Concept is not only about luxury accessories but also about creating personalised and elevated experiences. Customers can further enhance their accessories with real diamonds, adding an element of ultimate exclusivity and sophistication to their tech devices.

The brand has also partnered with international football stars such as Vinicius Jr. and Neymar, as well as global icons like Khloe Kardashian and Kylie Jenner, whose exclusive collaborations elevate the brand's visibility and appeal among affluent consumers, positioning its products as the ultimate status symbol for those who appreciate luxury tech accessories.

By 2025, Golden Concept plans to further strengthen its presence in the region, tapping into other Southeast Asian markets with a focus on regional growth. The brand is also elevating its product range by introducing even more options for personalisation and tailored services to give customers a truly personalised luxury experience.

To celebrate the opening of its boutique in Malaysia, Golden Concept is offering a special promotion of 20 per cent off watch cases until Dec 15. - Photo by Golden Concept's management

Committed to ethical luxury, Golden Concept actively integrates sustainable practices across its operations and product lines, reinforcing its dedication to eco-conscious initiatives. The brand continues to evolve and innovate, staying ahead in the luxury market while meeting the ever-changing needs of its customers.