KUALA LUMPUR - Collabstore, the trailblazing multi-brand retail destination for fashion enthusiasts, has introduced the Spring Overture (CNY'25) fashion showcase.
Spring Overture (CNY'25) is a pre-Lunar New Year fashion showcase, brainchild of Collabstore bringing together a curated selection of exquisite urban Oriental inspired fashion, responsible fashion and accessories from Singapore, Indonesia and Malaysia.
Collabstore, fashion entrepreneur and founder, Richard Tsen stressed that the store aims to introduce vibrant colors, bold prints, and uplifting vibes to celebrate the end of the year and welcome the new one with positivity and energy.
"Spring is always about beginnings. We want to inspire you to start your journey or lifestyle with a vibrant and pleasant touch.
"Fashion has this unique power to unite people from different backgrounds and bring instant joy. A thoughtfully chosen outfit can brighten your day, and that’s what Collabstore aims to deliver,” he said when met here at the event at Level 2, Shoppes at Four Seasons Place on Thursday.
Richard further highlighted the showcase’s importance, stating it was the perfect moment to introduce 11 new apparel and accessories brands, including responsible fashion lines.
The event also unveiled Collabstore’s newly renovated space, designed to elevate the shopping experience and provide customers with a contemporary and immersive fashion journey.
Spring Overture (CNY'25) marks the beginning of a new season as 2024 draws to a close, encouraging a slower pace and preparation for the upcoming year.
It invites individuals to embrace life with a cheerful, hopeful attitude and refresh their wardrobes with positive energy for the Lunar New Year celebration.
Participating brands include Angelique, known for resort wear supporting block printing craftsmen with intricate prints and embroidery; Behati, a contemporary unisex Malaysian brand influenced by local culture; and Eric Choong, a Malaysian label specialising in responsible fashion with tie-dye and batik techniques.
Additionally, Haj Accessories offers vintage costume jewelry with a Southeast Asian twist, while Inari Jewellery provides slow fashion jewelry crafted by an all-female team in Malaysia using recycled materials.
Kanzi from Indonesia specialises in fluid silhouettes and bold prints to empower women, and Nyananyana, a Singaporean social enterprise, focuses on EcoBatik with certified fabrics and natural dyes.
OE, an Indonesian brand, celebrates batik and tenun ready-to-wear pieces crafted by local artisans, while Yeomama Batik from Singapore reimagines traditional batik with a playful and vibrant touch, supporting skilled artisans and handcrafted techniques. The showcase also features a Malaysian luxury bag company renowned for its premium designs and craftsmanship.
Richard highlighted that CollabStore features brands from across Asean, including Indonesia, Singapore, Malaysia, and Thailand. He emphasised their focus on celebrating each country's unique heritage prints, noting that their approach extends beyond traditional batik.
"We want to celebrate artisans' work and collaborations by embracing batik prints for Chinese New Year, showcasing a more artistic and less commercial approach with a focus on spring-inspired designs like flowers," he added.
He said that CollabStore is more than just a souvenir shop; they are building a wardrobe where people can wear pieces that tell a story and its all about narrative and storytelling—how each item is crafted, the background it represents, and the heritage it embodies.
Richard highlighted they also focused on expanding to share their vision globally, something they’ve already started. Earlier this year, they collaborated with Singapore Tourism to promote the local brand Behati, hosting a month-long pop-up.
Looking ahead, he added their next major project is set for next year, where they plan to bring some of their brands to Hong Kong while continuing to enhance their mission and reach.
"As an Asean-curated retail store, we want to continue reaching out to more Asean brands and countries to raise awareness of our presence.
"While buying online is an option, physical retail stores and exhibitions serve a greater purpose, allowing people to feel and see the products. So, stay tuned—there's more to come,” he said.
CollabStore is a premier multi-brand boutique located at Shoppes at Four Seasons Place in Kuala Lumpur. This store offers a unique blend of fashion and artistry, catering to diverse style aspirations.
Open daily from 10am to 10pm, it welcomes visitors to explore timeless elegance and modern trends. Stay connected with Collabstore on Facebook and Instagram to keep up with the latest updates and collections.